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#1185451 - 04/22/09 06:20 PM Re: HOW DOES "BUY BACK GUARANTEE" WORK? [Re: lilylady]
turandot Offline
7000 Post Club Member

Registered: 01/27/07
Posts: 7351
Loc: torrance, CA
"And WHICH dealer might this be PL?"

It's a good question. No doubt there are more retailers who tout a one-price-for-all policy than there are dealers who actually operate that way. I mean, what is the alternative really?....to let the customer know how much money he has needlessly left on the table?

Let's not forget also that a Mason traded on a Mason is a bit different from a Henry F. Miller traded on a .............?? A Mason will be recognized by any retailer to be an outstanding piano. The only place where a Henry F. Miller will get rave reviews is a dealership belonging to the consortium that contracted for it in the first place. I'm not knocking the piano in any way, but there are several factors that will imit its open market resale value.
_________________________
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#1186022 - 04/23/09 05:54 PM Re: HOW DOES "BUY BACK GUARANTEE" WORK? [Re: turandot]
John Mila Offline
Full Member

Registered: 02/11/08
Posts: 245
Loc: So California
The dealer that sells the Henry F Miller will get more for a used one than other stores. The mason would be a solid 5 figure selling price and would be worth it on a resale (by the dealer). The Henry would easily be a 4 figure selling price and would be worth it, on the flip flop. The longer the cliente has the piano the easier it is to recoup the trade in value, as the new prices push up (artificially) the prices of the used. (Anyone look at the price of gray market Yamaha 30 yrs old)

If the product is sold by a high gross profit chain that does not discount, than customers tend to agree to, pay high for the first piano so they have the right to pay high on the next one and get their trade back in.

Our prices are 25-30% off of MSRP. Our trade ins were sold on this formula, so it's a fair trade.
_________________________
John Mila de la Roca, Manager
Keyboard Concepts, Tustin CA
714-544-0088
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john.miladelaroca@keyboardconcepts.com
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Yamaha C3-KorgN364-Kurzweil K2500-Yamaha P200-Roland Ax1 & Les Paul Custom gold Top 57 re-issue and 6 nameless guitars.

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