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#1203292 - 05/21/09 09:01 AM Advice needed on how to sell a tutorial
Seaside_Lee Offline
2000 Post Club Member

Registered: 06/19/04
Posts: 2160
Loc: Blackpool, UK
Hi Folks

Someone may be able to help me here

I have recorded a video tutorial on how to play one song Seaside Style LOL

I had this idea to record a 20 - 30 minute video but, what I want to do is say post a 1 minute grabber of a video to try and sell the whole thing for say $2 (would that be too much?)

What I'd like to know is does anyone know (probably Edward?) how you set up things so that people can pay me the $2 (say paypal) and then download it.

Obviously I would need to sort out a performing rights fee for using the song (how would I go about that too?)

I'm just kicking it around as an idea - but, trust me I need total techie help 'cause I haven't got a clue how to go about it LOL


Lee
_________________________
My Piano Journey Blog...Seaside Lee's Piano Journey...
New Piano Video...Learn To Play "I Dreamed A Dream" with Seaside

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#1203368 - 05/21/09 10:58 AM Re: Advice needed on how to sell a tutorial [Re: Seaside_Lee]
pianoperformer Offline
Full Member

Registered: 04/13/08
Posts: 164
Loc: Johnstown, PA
Unfortunately, you will probably need a programmer to do that for you. Otherwise, you could just put up a PayPal button for them to pay, and then email them the file once you receive the payment.
_________________________
Creator Spiritus

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#1203409 - 05/21/09 12:03 PM Re: Advice needed on how to sell a tutorial [Re: pianoperformer]
DeepElem Offline
Full Member

Registered: 04/27/06
Posts: 366
Loc: USA
One of my favorite Youtube piano players, 7notemode, has just started doing this. You could probably contact him and see how he set it up. Here is a link to the first tune he's tried doing this with
_________________________
-Buck
------
If you knew what you were doing, you'd probably be bored.
- Fresco's Law

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#1203438 - 05/21/09 01:06 PM Re: Advice needed on how to sell a tutorial [Re: DeepElem]
Mr Super-Hunky Online   content
4000 Post Club Member

Registered: 04/17/05
Posts: 4197
Loc: Arizona.
Lee, if you want to sell a piano tutorial, you must first define and then access your target market.

I would suspect that you would do this using the internet in which you must set up a web site that uses key words that direct traffic towards your site.

Key words like "piano intruction", "piano tutorial", "learn to play piano" etc.

You will need to design a nice site that naturally flows through the whole marketing process without the potential student even knowing it. For example.. when a potential student clicks on your site, your first step is to create interest in what you can do for them..i.e "would'nt you like to be able to play piano by ear with only 20 minutes of practice per day?" and then have a little video trailer explaining how your system works with visual and audible examples. So now I'm interested right?

The next step is to create desire from your possible new student. "By following my step by step instructions, you will be able to play like me in a matter of months" at which you could show some time progression clips of your playing a tune after different skill levels are achieved.

Once your student is AWARE of your program (since they found it on the internet via keywords directing them towards your site), it is your job to make them INTERESTED in it by informing them what they can achieve by using your system. Once they are INTERESTED, it is then your job to make them DESIRE your product (by offereing an attractive program at an affordable price) which will ultimitely lead to their ACTION of purchasing your program.

After that, you want to do everything possible to not only retain that customer but also put them to work for you by having them provide you with potential new student leads and positive feedback/reviews.

"Look what people are saying about the Seaside Lee learning to play piano program".

Jan from Oklahoma writes:

"I've been struggling to find a user friendly piano study course that I could do at my own pace, on my own time. Lee's course is exactly what I've been looking for"

Steven from Virginia said:

"Lee's course will make any average talent student sound like a pro with results starting in just a few weeks"

Mary from Ohio sais :

"All my life I've wanted to play beautiful songs on the piano but just never seemed to have the time. Lee's course allows me to learn very quickly at my own pace, on my own time. His course is very thorough and extremely easy to understand with all the video instructions and demonstrations. There simply is no easier way to leqrn to play piano by ear using full/rich chords and melodies"

Remember, word of mouth is priceless!. Get customers, retain them and put them to work for you. It really is that simple BUT, YOU MUST HAVE A GOOD PRODUCT AND SERVICE TO BE SUCCESSFUL.

If you put together a VERY thorough and well thought out turorial program and support it with fantastic service, you will have the key ingredients to a succsessful business.

From what I've always heard, that's what Mike @ pianomagic does. You may want to differenciate your program from his and others as well to offer something unique to the student that they decide to go to you for. Possibly daily chat sessions with questions. Personal phone calls. Monthly/quarterly progress performances/recitals.

You will most likely get out of it what you put into it so give it a lot of thought and do a good job. Try your best as that is all you can do.

Hope this helps.
S-H



Edited by mr_super-hunky (05/21/09 01:08 PM)

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#1203442 - 05/21/09 01:19 PM Re: Advice needed on how to sell a tutorial [Re: Seaside_Lee]
eweiss Offline
2000 Post Club Member

Registered: 02/28/09
Posts: 2393
Loc: Beautiful San Diego, CA
Originally Posted By: Seaside_Lee
Hi Folks

Someone may be able to help me here

I have recorded a video tutorial on how to play one song Seaside Style LOL

I had this idea to record a 20 - 30 minute video but, what I want to do is say post a 1 minute grabber of a video to try and sell the whole thing for say $2 (would that be too much?)

What I'd like to know is does anyone know (probably Edward?) how you set up things so that people can pay me the $2 (say paypal) and then download it.

Obviously I would need to sort out a performing rights fee for using the song (how would I go about that too?)

I'm just kicking it around as an idea - but, trust me I need total techie help 'cause I haven't got a clue how to go about it LOL


Lee

Hi Lee,

First ... $2? No way dude. At least $9.97. Remember, you're not selling a video, you're selling a solution to a problem - well worth the price.

You may need a sales page. Nothing fancy. I do use paypal and its served me well over the years. You need a paypal account to start selling. Pretty easy to get started.

You're not going to show up in the search engines right away so use Google adwords to get people to see your offering. I can help you with this if you'd like. Adwords is a monster and you can lose a lot of money if you don't do it right.

And, best of all, you have credibility on this board. You can sell it here ... unless others object.

There are really too many ideas to list. I've been at this for over 9 years and there's always something new to learn when it comes to marketing on the internet.
_________________________
Play New Age Piano
http://www.quiescencemusic.com

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#1203447 - 05/21/09 01:35 PM Re: Advice needed on how to sell a tutorial [Re: eweiss]
Elssa Offline
1000 Post Club Member

Registered: 01/15/05
Posts: 1486
Loc: NY
Hi Seaside,

I'd like to be first in line to buy your video, please! thumb (People have been asking me to make a little video of my cocktail piano runs & fills, so I've been looking into it all as well).

YouTube seems like a good idea, as mentioned. I thought it was interesting how this person had set things up:

The demo with link to her web site:
http://www.youtube.com/watch?v=MeNe88JC2LA

Her web site with links to buy her stuff:
http://www.pianomusicdownload.blogspot.com/

CD Baby information:
http://cdbaby.com/mp3


I don't know about the royalty fees for popular songs. I tried to look it up last year, but it was pretty confusing to me.








Edited by Elssa (05/21/09 02:23 PM)

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#1203462 - 05/21/09 02:12 PM Re: Advice needed on how to sell a tutorial [Re: Elssa]
Ragtime Clown Offline
500 Post Club Member

Registered: 01/03/08
Posts: 684
Loc: Ireland
Lee, I know little able the legalities for the material you are demonstrating but the fee ($2) should reflect the work you put into it and how you value it. I have purchased video tutorials of guy in Germany and he charges $25 per song.

Look deeper and do some research! Good Luck

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#1203474 - 05/21/09 02:42 PM Re: Advice needed on how to sell a tutorial [Re: Seaside_Lee]
eweiss Offline
2000 Post Club Member

Registered: 02/28/09
Posts: 2393
Loc: Beautiful San Diego, CA
Originally Posted By: Seaside_Lee
I had this idea to record a 20 - 30 minute video but, what I want to do is say post a 1 minute grabber of a video to try and sell the whole thing for say $2 (would that be too much?)

Here's an example of a "grabber" video I did a while back. I used Windows movie maker to do this. It's a super easy program to make simple videos with. Note: I stopped using this as a regular video on YouTube because (as you can see by the low ratings) those viewing it got angry that it cut off after 3 minutes.



But ... when I sent it to my list they loved it!
_________________________
Play New Age Piano
http://www.quiescencemusic.com

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#1203520 - 05/21/09 04:11 PM Re: Advice needed on how to sell a tutorial [Re: eweiss]
Rosanna Offline
1000 Post Club Member

Registered: 06/08/07
Posts: 1360
Loc: San Francisco Bay area
Lee,
$2 is way too little. I was thinking easily $5, but Ed beat me to it and suggested even more. There is a strange psychology that if something costs too little, it's not valuable. People do believe that they get what they pay for (while of course secretly hoping for a free lunch!)

Mr. Hunky gave a brilliant summary of what a website needs to do. Hey, he even wrote some testimonials you can use! haha!

I would suggest that based on your existing noodling videos, I would like to see your tutorials be much more structured. e.g. have in mind exactly 2 or 3 elements you want to show. Show each at regular speed at first to give people a sense of what they are going to learn. Then demonstrate each very slowly, at least 3+ times. Then in the context of the song, slowly. Then back at full speed.

RE: Paypal, you need a business account and not a free one. Internal to your account, you can set up primary and other currencies so payers can easily pay you in their currencies. Also Paypal (I think it's merchant services) provide the click to pay buttons.

BTW, you know about Rosa and what she's offering in her forum, in terms of her knowledge in this area. I hope you'll pursue that too.
_________________________

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#1203564 - 05/21/09 05:44 PM Re: Advice needed on how to sell a tutorial [Re: Rosanna]
Rickster Online   content


Registered: 03/25/06
Posts: 8074
Loc: Georgia, USA
Hi Lee,

You’ve gotten some excellent advice to your questions here. I don’t reckon I have any marketing advice to give you other than to say that I too would be willing to purchase your training video just to support you in your endeavor (plus, I’m sure I’d learn something grin).

You are exceptionally talented and, as someone else has said, you’ve got something that others want to have, i.e. the ability to play the piano by ear.

Best of luck to you!

Rick
_________________________
Piano enthusiast and amateur musician: "Treat others the way you would like to be treated". Yamaha C7. YouTube Channel

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#1203646 - 05/21/09 08:36 PM Re: Advice needed on how to sell a tutorial [Re: Rickster]
Seaside_Lee Offline
2000 Post Club Member

Registered: 06/19/04
Posts: 2160
Loc: Blackpool, UK
Hi Folks thanks for the replies

much to chew on

Its only one song so I was thinking to use it as a test

Its probably only worth $2 but, I was figuring if I sold 500,000 I'd be a millonaire anyways so what the heck! LOL

At $10 I've only got to ship a 100,000 so that's easier Ha ha!

Edward thanks that video looks cool but, Says it is private? I already use windows movie maker and have made lots of free noodling vids but, maybe its about time I put some effort into making stuff people would buy smile I can understand people getting upset about the 3 minute thing so maybe Youtube isn't a good idea?

Blimey Ragtime they'll be more professional than mine for that money

and its not a course just one song Mr SH but thanks for the advice

Wouldn't be comfy with charging any of you on here to be honest (maybe I'll use y'all for feedback?)

Thanks again


Lee

I'm gonna check everything out above and then see what I can come up with. smile





Edited by Seaside_Lee (05/21/09 09:04 PM)
_________________________
My Piano Journey Blog...Seaside Lee's Piano Journey...
New Piano Video...Learn To Play "I Dreamed A Dream" with Seaside

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#1203648 - 05/21/09 08:43 PM Re: Advice needed on how to sell a tutorial [Re: Seaside_Lee]
Elssa Offline
1000 Post Club Member

Registered: 01/15/05
Posts: 1486
Loc: NY
Can anyone give us any guidelines about what the royalties cost for using a popular song (composed after 1920 I guess)? Thanks.


Edited by Elssa (05/21/09 08:46 PM)

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#1203655 - 05/21/09 08:51 PM Re: Advice needed on how to sell a tutorial [Re: Elssa]
jotur Offline
5000 Post Club Member

Registered: 09/16/06
Posts: 5283
Loc: Santa Fe, NM
Here's a website with lots of information on performing rights:

http://musicians.about.com/od/beingamusician/p/performingright.htm

Cathy
_________________________

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#1203666 - 05/21/09 09:10 PM Re: Advice needed on how to sell a tutorial [Re: jotur]
Seaside_Lee Offline
2000 Post Club Member

Registered: 06/19/04
Posts: 2160
Loc: Blackpool, UK
Thanks Cathy smile

I think it looks like I would have to get a PRS licence and then pay £0-15 for every download so I guess if I charged a fiver (£5) I'd still make £4-85 per download smile

Not bad I guess?


Lee
_________________________
My Piano Journey Blog...Seaside Lee's Piano Journey...
New Piano Video...Learn To Play "I Dreamed A Dream" with Seaside

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#1203669 - 05/21/09 09:16 PM Re: Advice needed on how to sell a tutorial [Re: Seaside_Lee]
Seaside_Lee Offline
2000 Post Club Member

Registered: 06/19/04
Posts: 2160
Loc: Blackpool, UK
Jeeez Buck

I don't think I'll bother after watching that vid frown

I'm like not even on the same planet

"taxi for Seaside!" ha


Lee
_________________________
My Piano Journey Blog...Seaside Lee's Piano Journey...
New Piano Video...Learn To Play "I Dreamed A Dream" with Seaside

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#1203739 - 05/21/09 11:51 PM Re: Advice needed on how to sell a tutorial [Re: Rickster]
signa Offline
8000 Post Club Member

Registered: 06/06/04
Posts: 8482
Loc: Ohio, USA
there are some web services allowing you to set up your own free website (usually with some limit unless you get your own domain name and a web hosting service), such as Yahoo.

once you have the site, you can use some site provided templates to setup your own pages, and embed the PayPal button or even some online shopping cart stuff. there, you'd have your own site to sell something you made...

of course, you can also hire some programmer to design the site for you, but you have to have your domain and hosting service setup first.

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#1203766 - 05/22/09 01:16 AM Re: Advice needed on how to sell a tutorial [Re: signa]
joehempel Offline
Full Member

Registered: 12/04/08
Posts: 88
Loc: Cincinnati, OH
Lee, I think that 5 for the videos would be great. I personally think that a low fee will get people to buy videos that they may not really think would be up their ally because of the low cost, and I think cost to volume would out weigh a higher cost.

After watching the 3 videos you did for me a couple months back I would purchase them even if they weren't in my league because I know I would get some helpful info out of them.
_________________________
In space, no one can hear me sing!

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#1203817 - 05/22/09 03:02 AM Re: Advice needed on how to sell a tutorial [Re: joehempel]
rosa2009 Offline
Full Member

Registered: 03/07/09
Posts: 37
Loc: Hong Kong
Hi Lee,

I got your email and hope you got mine too. Also someone directed me here so I'll come into the thread.

But before I continue to reply Lee, I want to say something esp to Mr Super Hunky -- your advice and the run down is really excellent. I should have consulted you before I did my website. Maybe you can change the wordings for me and help me sell. I am not very good at self-promotion. And the list of testimonies.... wow, what a list already even before Lee started. Please come in and write testimonies on the first page for me. Hee hee...... Anyway, my site is up but it is not SEO optimized nor do I know how to change template to do meta tags and when I chose templates, I was choosing the looks rather than the practicality.......so I am a bit stuck now and don't know what to do.

Quote:


how you set up things so that people can pay me the $2 (say paypal) and then download it.


You just need a paypal account to get people to pay you. If yours is a personal account upgrade it to either a merchant or a business account. Personal account only allows a limited transaction. You are looking at 100,000 people to pay you, so upgrade your account.

Also in the paypal section, you just click into the section that teaches you how to get the 'buy' button. You just cut and paste from the box and put in your site.

When I began, I was so unprofessional. I didn't know how to set up the thing, so I said to people, send to my paypal email address.

But once my 'buy' button was set up, people actually BUY. Strangers come in and buy and I could not believe it when I receive email saying: you have payment.

So upgrade to a business account. It doesn't cost you anything.


About sending the material, if your video size is not too big, you can send to them via email after payment. Zip up the file and send to their email box.

But when I did my videos, they were into 30 MB and when I put them into 1 DVD tutorial package, it came to 1 GB or 2 GB. I was unwilling to turn my videos into low resolution because I want people to see clearly and I want them to get everything. So I demonstrated slowly a few times and I showed them exactly how to apply to songs. So they were long and huge file sizes.

My solution: upload your videos onto your website and give the link for people to download.

You need firezilla (free software) to transfer the big video size from your computer hard disk to the server. It is very easy to do. Just follow their instructions.


When your videos are up and ready and paypal is ready, then you can start selling.

Quote:


I had this idea to record a 20 - 30 minute video but, what I want to do is say post a 1 minute grabber of a video to try and sell the whole thing for say $2 (would that be too much?)


Robin has a 1 min trailer thing, you can ask him.

$2 is not too much to ask. But if you have a pdf tutorial to go with it, and give clear solutions, a secret/method that works beautifully for you -- highlight that! You can sell pdf with video tutorial higher than $2. As Ed said, you are selling a method, not just a performance. I think $5 is reasonable for a start. If you overcharge, people don't buy. And later, when you develop a series, you can increase to $10. But you need to build that up.

When I did mine, I did not have the internet mindset. I was thinking of a 'course' material for people in church so it was a lot, a lot, a lot of work. I started off with writing a manual form to sell in the local bookstores. Going online was an after-thought, and I used double time to change my formatting, etc to make them available on the net. To be able to share your talent with the world is very EXCITING and INSPIRING for you and for your customers. They are so glad to have found you. You will hear about it.


My credibility comes from my local people here so they buy my stuff readily and easily because they know me. Strangers on net don't know me, so they are not so ready to buy. So I think it is better to be more generous. People who bought my stuff commented that they were surprised what they were getting with my price. It's not always successful because in the case of a customer, he downloaded my stuff and got stuck (cuz of some computer techny problem with Mac and all he saw was a VPS, a video on reading music using a computer software) and he wrote back to me that he was disappointed because he was expecting a live person to play. But he only opened 1 out of 30 videos. I only had 5 VPS but the other 25 videos are all my live playing. Then he continued writing in the email: ....however, all the free stuff that you offered on your site was well worth the price that I paid for my first course, even though I just saw 1 VPS video." Anyway the problem is solved for him cuz I had no idea how a Mac runs. I use only Windows.

So my point: it's good to be generous. If you ask for a lower price, you get more customers. But if you make it so 'cheap' to $2, people get the idea that it is cheapy stuff, so they might not even bother. It devalues your product. (I know you put your heart into your videos, so put good content in your instructions.) But then again, if you ask for a high price, people who don't know you are not so ready to click the buy button.

So far, I've got slightly over $1000 reward for putting it on the net. I don't know if that is success or not success cuz before this time, I never earned a cent on the internet. Maybe some veterans can let us know what is the normal income you can get for selling instructional piano tutorials. My record is pretty clean so far -- Nobody has refunded anything back to me. They seem to love it and keep coming back to buy the next course.

So start with 1.... and then continue on with a series so that people will learn and grow to Seaside's music.

Rosa





Edited by rosa2009 (05/22/09 03:30 AM)

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#1203837 - 05/22/09 04:17 AM Re: Advice needed on how to sell a tutorial [Re: rosa2009]
mahlzeit Offline
1000 Post Club Member

Registered: 07/24/06
Posts: 1910
Loc: Netherlands
There are services like Payloadz.com (but many others) that give you a shopping cart. Visitors to your site can then order something and payloadz will handle everything for you. They hook into your PayPal account, so that is where you will receive the money (minus their fee). They will also send an email to the customer with a download link that is valid for 48 hours. Usually these services are very easy to set up, although I'm not sure if there is a limit to the size of the files they can serve.
_________________________
No idea what chords you are playing? Reverse Chord Finder Pro will tell you!

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#1203872 - 05/22/09 08:05 AM Re: Advice needed on how to sell a tutorial [Re: Seaside_Lee]
gmm1 Offline
1000 Post Club Member

Registered: 06/03/06
Posts: 1674
Loc: Spokane WA
Originally Posted By: Seaside_Lee
Hi Folks thanks for the replies


Wouldn't be comfy with charging any of you on here to be honest (maybe I'll use y'all for feedback?)

Thanks again

Lee



OK, now you got me upset. Just what's wrong with my money???? I would (and will) purchase your first video lesson with great pride in being able to say "I know the author".

Seriously Lee, I think you should go forward with the project. I agree that 5-10.00 US would be very reasonable, if not a little low. Call it an intro to what's to come. You should try and set it up as a download and avoid the cost of producing a CD and mailing it (hopefully all over the world - HEY, how about me being your North American distributer? Send me a couple of hundred, and I will handle the US side of things for a small fee....kidding, of course).

Post the link when it's set up, and I will be glad to own it. Sorry, no advice on just how to go about it, but others have helped you with that. It looks and sounds like something you should do. You might want to see if you can find a "producer" who could help with the production end of things. Your local college/university could be a great source.

Have fun with it and good luck. I can see the day when I would go to Seattle or Portland to attend the "Seaside Lee Live lessons Tour".
_________________________
"There is nothing remarkable about it. All one has to do is hit the right keys at the right time and the instrument plays itself." Johann Sebastian Bach/Gyro

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#1203962 - 05/22/09 11:40 AM Re: Advice needed on how to sell a tutorial [Re: gmm1]
Seaside_Lee Offline
2000 Post Club Member

Registered: 06/19/04
Posts: 2160
Loc: Blackpool, UK
Thanks again

I'm rushing out to DJ a prom night but just a quickie

to Gmmm1

then nothing wrong with your money and apologies if I offended you in any way

its just many of you are kinda like family to me (heck when I had the time I spent more time here than with my family!)

I've been with you guys in a cyber world for 5 years I've laughed and cried and bored y'all with my life story and I wasn't sure if I could take money from good friends but, hadn't thought of it as being offensive so, of course when its set up I'll be glad for any of you to be my first customers. Without out the selfless help and encouragement of many of you I wouldn't be anywhere near as good so I kind of owe you one really?

Book me in to Seattle anytime and I'll be right there LOL


Lee laugh


Edited by Seaside_Lee (05/22/09 11:40 AM)
_________________________
My Piano Journey Blog...Seaside Lee's Piano Journey...
New Piano Video...Learn To Play "I Dreamed A Dream" with Seaside

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#1204002 - 05/22/09 12:35 PM Re: Advice needed on how to sell a tutorial [Re: Seaside_Lee]
shut10 Offline
Junior Member

Registered: 01/22/09
Posts: 4
Loc: missouri
Lee,
I probably owe you $5 anyway from what I've learned from your videos on your blog already! I use your "noodling" quite often in my playing. I'd be interested in paying for a lesson or two. I say go for it and let us know when you're up and running! And here's a suggestion for a name for your program..."Seaside's Piano Noodle Magic For All In A Flash!" What do you think? (hee hee)

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#1204341 - 05/22/09 10:46 PM Re: Advice needed on how to sell a tutorial [Re: shut10]
Seaside_Lee Offline
2000 Post Club Member

Registered: 06/19/04
Posts: 2160
Loc: Blackpool, UK
Quote:
..."Seaside's Piano Noodle Magic For All In A Flash!"


That is too funny!! ha

catchy though?


Lee smile


Edited by Seaside_Lee (05/22/09 10:47 PM)
_________________________
My Piano Journey Blog...Seaside Lee's Piano Journey...
New Piano Video...Learn To Play "I Dreamed A Dream" with Seaside

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#1204415 - 05/23/09 01:44 AM Re: Advice needed on how to sell a tutorial [Re: Seaside_Lee]
xnapoleonx Offline
Full Member

Registered: 04/22/09
Posts: 40
I don't want to bust your bubble, but to be honest, I think most of you are really missing the point here.

You guys are already talking about communication and targetting and SEO&Adwords; whilst the most important fase is just completely forgotten?

What about the market, does it really want or need this?

In my opinion, i'd say no. There are so many free piano tutorials available at Youtube, that you'd have to focus on very hard or rather unknown songs. That would mean your target group would shrink significantly.

Sure, there will be some people willingly to pay, but will your revenues outrun your costs (hosting, time,..)

However I am aware of youtube tutorialists who apply an e-commerce system (cfr. Shawn Cheek)) but he uses an alternative learning method. In the end you'll just have to convince people that your tutorial is worth their money.
_________________________
Piano resources for beginners by a beginner
http://tutorialpiano.blogspot.com/

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#1204528 - 05/23/09 10:24 AM Re: Advice needed on how to sell a tutorial [Re: Rickster]
TonyB Offline
Full Member

Registered: 12/08/07
Posts: 314
Loc: Twin Cities
Seaside Lee:

Just a question to ponder:

You put in an enormous effort learning the Piano Magic way to play, and therefore even with possibly your own twist, your own approach to the piano would most likely be from the PM perspective. How would you teach piano-related material without really teaching what PM already teaches?

The reason I think this is a perfectly valid question (rather than being rhetoric or argumentative) is that I have wrestled with this issue myself. My primary instrument is the guitar, and though I have a long history with the instrument, I am always learning new things. I have worked a lot, especially lately to truly master Robert Conti's materials and have really come to appreciate the depth of what he teaches. I suspect that my relationship to Conti's materials is similar to your relationship to PM - I can truly say that I owe my current playing level to the quality of what Conti teaches. Any good and honest student will always credit his or her teacher(s). What I am really unsure of is, now that I have matured to some extent my chord melody abilities on the guitar (translate to piano as "cocktail style"), how could I teach a song without "giving away" (selling, whatever...) what one would pay Robert Conti to learn as I have? It isn't some "secret" that no player ever knew before, but instead it is Conti's way of making it accessible to the average guy that is very unique. I don't want to be in competition with Robert Conti by being yet another source for essentially the same information (or at least information that is heavily based on what he already teaches). He worked hard to carve out his market space, and I certainly don't deserve to cut in on that.

If I could resolve this issue, I could easily come up with literally hundreds of chord melody arrangements of standards, Beatle tunes, show tunes, etc. to teach via sheet notation and/or videos. The gist of what Conti teaches is the VOCABULARY that allows you to play any tune any way I want to in real time. I can therefore take, say, a Beatles tune and play it several different ways with very little effort (now that I have "paid my dues" ahead of time). Each of those several different ways could be another video lesson. But Robert Conti already teaches the vocabulary, and anyone who "cares enough" (David Sudnow's term) to learn the vocabulary can do it themselves without me teaching them anything.

On the other hand, I am thinking about starting another blog that would help those studying Conti's materials to maximize their efforts based on my experiences. That, I would not charge for and I am reasonably sure that Conti would not mind, since it would enhance his students' experience rather than my cutting into his market.

I don't have an answer for this quandary and am raising it here because I feel it is relevant in that you and I are both considering a similar pursuit. Maybe I am creating a "problem" where there really isn't one at all, but I would need a clear conscience to go ahead with my own venture.

Now, I see that Edward Weiss is in here with some ideas. I did sign up for his online materials for a short while. I feel that his materials are good - he knows what he is talking about. But more importantly (for this conversation), he does not appear to be rehashing what somebody else already does. His approach to teaching is uniquely his own, so I don't see the issues I am raising here as being applied to his work. Maybe you can present yourself completely distinctly from your work with PM. I know that what Robert Conti teaches will be central to anything I have to offer. The man really is a genius in imparting is knowledge to others, and I would be little more than a shadow of that.

Tony
_________________________
my blog: http://ajourneyintomusic.blogspot.com

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#1204539 - 05/23/09 10:52 AM Re: Advice needed on how to sell a tutorial [Re: TonyB]
R0B Offline
1000 Post Club Member

Registered: 11/03/08
Posts: 1432
Loc: Australia
This is a most interesting topic to me.

I currently teach piano and guitar to beginner/intermediate students, in their homes, and for several reasons,(mostly health related) am branching into teaching via the internet, which I can do from home.

I have set up a website with some free piano lessons, using video, and also begun to introduce lessons via Skype, which shows great promise.

The web based piano lessons, are attracting many users from all over the world, according to my stats, and email responses.

I already make individual video tutorials on learning a particular song, (mostly on guitar) for some existing students, but so far, this is a private arrangement, so I have not had to consider the copyright implications.

Although there is much competition from YouTube lesson videos, I still believe that people are prepared to pay for a quality lesson, from a source that will be ongoing, and able to adapt to individual needs, and offer the 'personal touch'.
Although, other sources are available, I believe that a personal student/teacher relationship, is worth paying for.

I will be following this thread with interest, hoping to learn from the experiences of those already making an income using internet technology.
_________________________
Rob

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#1204847 - 05/23/09 09:09 PM Re: Advice needed on how to sell a tutorial [Re: xnapoleonx]
eweiss Offline
2000 Post Club Member

Registered: 02/28/09
Posts: 2393
Loc: Beautiful San Diego, CA
Originally Posted By: xnapoleonx
What about the market, does it really want or need this?

In my opinion, i'd say no. There are so many free piano tutorials available at Youtube, that you'd have to focus on very hard or rather unknown songs. That would mean your target group would shrink significantly.

Sure, there will be some people willingly to pay, but will your revenues outrun your costs (hosting, time,..)

Here's the thing about the music lessons market - it will always be expanding because people are ravenous for new information.

As far as having too much of the same for too small a market, I'll share a secret with you. They're not buying the product so much as they will be buying Seaside Lee's expertise. And since there's only one Lee (last I checked) the value is increased.

I'll never forget the time Howard Stern had some Asian DJ's on his show. They couldn't figure out the key to his success. Finally, Howard gave up and screamed ... it's my personality! That's why people listen. They want me.

The same thing can be applied to conservative talk radio hosts as well. It's the personality they're really buying.
_________________________
Play New Age Piano
http://www.quiescencemusic.com

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#1204995 - 05/24/09 08:18 AM Re: Advice needed on how to sell a tutorial [Re: eweiss]
Seaside_Lee Offline
2000 Post Club Member

Registered: 06/19/04
Posts: 2160
Loc: Blackpool, UK
Hi Edward smile

Yes I think you are right about personality smile and thank the lord there is only one Seaside_Lee huh? ha

Hi Rob

Yes I hope this thread pans out in a useful way for others (I have the video done) now for the hard part uploading to my webpages at my hosted domain then figuring out how to do the paypal button thing? and how to set up my autoresponders to direct people to the download page once they have paid for it? This is going to be quite a steep learning curve but, I'm intrigued to see how it pans out and if I can do this?

Hi TonyB

Yes I have those concerns too but, Mike always encourages us to create our own individual unique voice and no matter how I try to escape it (I have one! LOL)

Mike teaches how to play by ear and he is the best at it (in my opinion)...my video will not be teaching you how to play by ear it will be just one song but, it will allow anyone who watches it to develop their own way of playing free from the chains of having to play as written in a style similar to mine I guess. So, it definitely will not tread on Mikes toes laugh

Again thanks for the replies


Lee
_________________________
My Piano Journey Blog...Seaside Lee's Piano Journey...
New Piano Video...Learn To Play "I Dreamed A Dream" with Seaside

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#1208073 - 05/29/09 01:37 PM Re: Advice needed on how to sell a tutorial [Re: Seaside_Lee]
Seaside_Lee Offline
2000 Post Club Member

Registered: 06/19/04
Posts: 2160
Loc: Blackpool, UK
Okay guys

I have a teaser video in the can

and a 40 minute tutorial uploaded and stored that can be downloaded

But, I am at a standstill because I cannot figure out

How to set it up so that if someone pays maybe by paypal? or if I use that credit card thing? mahlzeit suggested earlier how do I make it so that when somebody orders I can send out an automatic email to give them the link to the video? or after they've paid automatically send them to a download page containing the link?

Are there any websites that teach this kind of stuff?...because I'm lost frown


Lee
_________________________
My Piano Journey Blog...Seaside Lee's Piano Journey...
New Piano Video...Learn To Play "I Dreamed A Dream" with Seaside

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#1208077 - 05/29/09 01:45 PM Re: Advice needed on how to sell a tutorial [Re: Seaside_Lee]
eweiss Offline
2000 Post Club Member

Registered: 02/28/09
Posts: 2393
Loc: Beautiful San Diego, CA
Hi Seaside,

Paypal has a feature where buyers can click a link to get back to your website. It's all secure so no worries there.

Create a page where buyers go after the sale and that's that!
_________________________
Play New Age Piano
http://www.quiescencemusic.com

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