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Hello. How much is s brand new Steinway D or B???? I would like prices for both. Thanks.

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Ask your local Steinway dealer - it's not a secret.


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Prices are detailed in Piano Buyer. Link is in the left-hand column on this page.


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A satin ebony B's MSRP is 81,200, and a satin ebony D's MSRP is 123,800.

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Hint: Steinway does not like to sell under MSRP. If you want a "whole" 10% discount, look for a Steinway dealer going out of business. This was the case a month ago for Steinway of Phoenix where I live. For additional savings, buy out of state so you can dodge sales tax.

Where ever you buy, make sure actually play the piano you are going to buy. According to non-Steinway dealers, New York Steinway's are notorious for there variance. You would not believe how much high end piano dealers throw digs at their competition. It appears to be the same in the high end car industry.

Better yet, fly to the factory or the alleged Kentucky storeroom that allegedly has 2000 Steinways waiting for buyers and pick one out. Not sure what the sales tax consequences would be.

In this day and age of the internet, all piano dealers need to get a thicker skin when it comes to the actual street prices of pianos. Add a recession and I hate to tell you, but the prices are down. Period. Or the pianos are not selling. Period. Heaven forbid that someone actually hint at the Street price of a piano.

Damn, that felt good to get off my chest. You want a rant, just point me at the subject.

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Last edited by Kraver; 11/01/10 07:46 PM. Reason: Added images

-- Chuck
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1918 Steinway Grand W1597 192692 w/o the player (6' 2" case 5' 7" M length strings) (piano loft)
1975 Yamaha Upright 48" U1H 1948237 (piano room)
2008 Bosendorfer Imperial 290 48852 (great room)
1912 Moutrie Upright/Coffin 113 11709(if 10000@1910 & 75/mo built)(Shanghai condo)
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Originally Posted by Kraver
Hint: Steinway does not like to sell under MSRP. If you want a "whole" 10% discount, look for a Steinway dealer going out of business. This was the case a month ago for Steinway of Phoenix where I live.


Heck - they weren't even offering 10% off !!! It was more like 7% on the new B's.


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What's the markup of a typical Steinway grand that sells for in excess of $80,000?


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Originally Posted by Dave Horne
What's the markup of a typical Steinway grand that sells for in excess of $80,000?


A Steinway that lists for $80.000, represents as much as $50.000, in markup.

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Originally Posted by theJourney
Originally Posted by Dave Horne
What's the markup of a typical Steinway grand that sells for in excess of $80,000?


A Steinway that lists for $80.000, represents as much as $50.000, in markup.


It's no wonder Ori hates Steinway so much. He must seethe all the way to the bank.


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Originally Posted by theJourney
Originally Posted by Dave Horne
What's the markup of a typical Steinway grand that sells for in excess of $80,000?


A Steinway that lists for $80.000, represents as much as $50.000, in markup.


You sure about this? If so, can you back it up? I'm genuinely interested.


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Originally Posted by theJourney
Originally Posted by Dave Horne
What's the markup of a typical Steinway grand that sells for in excess of $80,000?


A Steinway that lists for $80.000, represents as much as $50.000, in markup.


If thats the case then I need to buy some Steinway stock right now.


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Here is what the Steinway management said to investors during a Security Conference Call January this year:

Gross margins for New York Model B Ebony
– Normal wholesale margin ≈ 33%
– Retail margin ≈ 52%
– Retail margin from manufactured cost ≈ 68%

With a current list price of $81,200 for a B, you guys can figure out the mark up. I bought my new B three months ago at very close to the list price, did not really get much of a discount even in this economy downturn.


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Originally Posted by carey
Originally Posted by Kraver
Hint: Steinway does not like to sell under MSRP. If you want a "whole" 10% discount, look for a Steinway dealer going out of business. This was the case a month ago for Steinway of Phoenix where I live.


Heck - they weren't even offering 10% off !!! It was more like 7% on the new B's.


My bad, it was exactly 7%. I did not do the math.

New Steinway B on sales for 7% discount (75516/81200) = 93%. SN 585055

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-- Chuck
Chandler AZ

1918 Steinway Grand W1597 192692 w/o the player (6' 2" case 5' 7" M length strings) (piano loft)
1975 Yamaha Upright 48" U1H 1948237 (piano room)
2008 Bosendorfer Imperial 290 48852 (great room)
1912 Moutrie Upright/Coffin 113 11709(if 10000@1910 & 75/mo built)(Shanghai condo)
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maybe they'll have a christmas sale

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Wish I could have gotten that 7% discount cry
Since I love the tone and touch of my B, well just have to get over how much I might have been able to save on another one...


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Were you able to avoid sales tax by purchasing out of state?


-- Chuck
Chandler AZ

1918 Steinway Grand W1597 192692 w/o the player (6' 2" case 5' 7" M length strings) (piano loft)
1975 Yamaha Upright 48" U1H 1948237 (piano room)
2008 Bosendorfer Imperial 290 48852 (great room)
1912 Moutrie Upright/Coffin 113 11709(if 10000@1910 & 75/mo built)(Shanghai condo)
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No, I purchased the B from my local dealer. Got to admit that saving some $$ was not really high on my mind at the time. I have been trying quite a lot of As and Bs for about 18 months and could not find one that I was very happy with. So when I finally found the right one (and the dealer knew that I love the piano), there was not much room for negotiation. I guess I listened to my heart and not my head. So I did not get a great deal in terms of $ spent but I did find a very lovely piano.

Last edited by mautique; 11/01/10 11:02 PM.

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Originally Posted by mautique
Here is what the Steinway management said to investors during a Security Conference Call January this year:

Gross margins for New York Model B Ebony
– Normal wholesale margin ≈ 33%
– Retail margin ≈ 52%
– Retail margin from manufactured cost ≈ 68%

With a current list price of $81,200 for a B, you guys can figure out the mark up. I bought my new B three months ago at very close to the list price, did not really get much of a discount even in this economy downturn.


But the math needs to be done in reality. The dealer markup is not the total markup from factory. Also, there is a difference between margin and markup.

Anyway, clearly it is not too high because there should be enough to keep the factory going and for the dealer to pay their employees and make something on top. With dealers going out of business, clearly piano dealers -- even Steinway dealers -- are not sitting on top of a gusher oil well.

(disclosure -- when I was in piano retail, S&S was my competition.)


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Originally Posted by Kraver
Were you able to avoid sales tax by purchasing out of state?

I hate to be the bearer of bad news. frown
If you purchase a taxable item out of state and have it delivered to your home state you are still liable for a "use tax" payable to your home state. So do not casually mention your recent out of state purchase at the annual Governor's ball. smile


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Originally Posted by jazzyprof
Originally Posted by Kraver
Were you able to avoid sales tax by purchasing out of state?

I hate to be the bearer of bad news. frown
If you purchase a taxable item out of state and have it delivered to your home state you are still liable for a "use tax" payable to your home state. So do not casually mention your recent out of state purchase at the annual Governor's ball. smile


Then what is up with buying things on Amazon.com and not paying sales tax?


-- Chuck
Chandler AZ

1918 Steinway Grand W1597 192692 w/o the player (6' 2" case 5' 7" M length strings) (piano loft)
1975 Yamaha Upright 48" U1H 1948237 (piano room)
2008 Bosendorfer Imperial 290 48852 (great room)
1912 Moutrie Upright/Coffin 113 11709(if 10000@1910 & 75/mo built)(Shanghai condo)
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