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I subscribed last week and over the weekend received the first few promos that fellow tech Chuck Behm has put together.

In looking over the promos (which I got for two reasons initially...1. because I'm always up for a learning experience, and 2. because I wanted to support Chuck's laudable efforts to enrich the piano technology community) I was taken by the fine quality of the photos and text...very nicely done.

I figured that although I know how to do the tasks covered, I would get a nice promotional piece to assist me with educating clients; maybe print out and take a booklet with me.
I have to admit that I wasn't entirely sure about how I'd use actually the promos, because it seemed that we were already selling these services and we're very busy already.

Today as I was tuning a Yamaha GC-Series grand that I've been servicing for years, the BIG light went on! OH HEY, this piano has needed hammer shaping and regulation for 7 years, and I've been way too busy to chase that job down with the church board. Not anymore! Now, in the next day or two I'm sending an e-mail over to the board for their review, which will include Chuck's personalized promo on hammer shaping to build tone. This is HUGE for me, because with my full schedule I simply don't have the time to develope that concept...Chuck did it for me.

It actually hadn't occured to me, until today, that these promos will be just as much help to established techs who keep a full schedule, because the Promo is uber professional looking and just cuts WAY past all the talk to get to the point that clients need to address.

I hadn't really considered that aspect when I subscribed, but as I now let my mind flow over all the pianos that need specific work, and these new PDF files that can be emailed, the marketing possibilities are dawning on me.

So much of survival in this economy is dependent on creative and educative marketing, and Chuck's work has just handed anybody who will listen a HUGE advantage.

I'd absolutely recommend this series (very reasonably priced) to all technecians who want to build more clientel, but also for busy technicians who want to simplify the selling of regulation and repair work.


RPD

That's exactly why I subscribed myself Rick. Great promotional tool and one less thing I have to think about.

Chuck just emailed me some sample promos. He sure did a great job with them. It looks to me like a great way to sell your services.

Congrats Chuck, you're an innovator!

Ken

Chuck sent some samples over here a couple of weekends back when I had a short seminar here. A couple of the new techs signed up for the packages I believe. I thought they were well done too. It is the unique ideas such as this that continue to stimulate the piano business in untold ways, not only for the technical community but for the clientele and just people in general.

Thanks, all. Chuck

Chuck, we never actually discussed it (you may have somewhere else) but do you plan a specific number of promos, i.e. will this be ongoing for some time? I certainly HOPE so, because there are several topics I'd love to see covered to make getting jobs defined for clients easier.

I'm just curious if you have any idea of specifically which promos you're going to create? Count me in on all of them, but I'm just wondering...

RPD

Rick - I've got a long list of topics I plan to cover as opportunity arises. For many of the promos, I need the photos to do the write up, and will take my cameras out on the job whenever a repair is scheduled which I intend to write up.

For example, last weekend I was able to book a plastic elbow replacement job, so I now have all the photos I need and I'm working on the promo to send out on the 15th of December.

A photo shoot, by the way, at the minimum doubles the time it takes to do a job. I started the elbow job right after lunch, and didn't finish until after 7 in the evening. Usually I can do a set of elbows, including regulating lost motion, in 2 - 3 hours, taking my time.

I feel that the quality of the photos to a large extent determines the quality of the article, whether it be for the Journal, for Schaff, or for the technician in the format of these promos. (For this article I shot 261 pictures, and out of those will actually use about the half dozen very best - and I got some really good ones.)

Thanks for asking and for being so supportive, Rick (and others). I appreciate greatly the enthusiasm everyone has shown towards this project. Chuck

P.S. - For those of you who would like to learn more about taking good shop photos, I will be teaching a class on the topic at next summer's convention. Bring your own digital camera if you sign up, as it will be very much a hands-on experience.

That's great Chuck! I'll look forward to getting them all!

RPD