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#1896978 - 05/14/12 10:08 PM Advertising?
pianotune2 Offline
Full Member

Registered: 04/01/12
Posts: 61
Loc: ks
What advertising is everyone finding the most effective right now? I am mainly concerned with what everyone is doing for new customers in their area. Most of my customers come from referrals through the university I work for, or the local piano store, but I can remember a few years back a big chunk of my work came from the yellow pages. That however seems to be a thing of the past in my area.


Edited by pianotune2 (05/14/12 10:18 PM)
_________________________
Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com

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#1897046 - 05/14/12 11:23 PM Re: Advertising? [Re: pianotune2]
Jerry Groot RPT Offline
6000 Post Club Member

Registered: 11/07/07
Posts: 6828
Loc: Grand Rapids Michigan
Word of mouth has always been the biggest one of all. A good website works well too.
_________________________
Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.

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#1897073 - 05/15/12 12:36 AM Re: Advertising? [Re: pianotune2]
Supply Offline
3000 Post Club Member

Registered: 09/11/06
Posts: 3919
Loc: Vancouver Island, BC, Canada
The trick is to get the word of mouth out there that you have a good website!
_________________________
Jurgen Goering
Piano Forte Supply
www.pianofortesupply.com

Piattino Caster Cups distributor

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#1897089 - 05/15/12 01:17 AM Re: Advertising? [Re: pianotune2]
Dave B Offline
1000 Post Club Member

Registered: 08/01/11
Posts: 1734
Loc: Philadelphia area
Tell piano owners their neighbors are starting to complain. Pets are suffering from indigestion. etc.

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#1897092 - 05/15/12 01:28 AM Re: Advertising? [Re: pianotune2]
pianovoce Offline
Full Member

Registered: 04/06/10
Posts: 75
Loc: New Orleans, LA
I also suggest listing yourself on Yelp and getting your customers to leave you feedback. It's a great (and free!) way to get some extra visibility.

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#1897265 - 05/15/12 09:48 AM Re: Advertising? [Re: Supply]
RoyP Offline
500 Post Club Member

Registered: 12/10/03
Posts: 783
Loc: Cincinnati, Ohio
Originally Posted By: Supply
The trick is to get the word of mouth out there that you have a good website!
laugh
_________________________
Roy Peters, RPT
Cincinnati, Ohio
Live Performance LX Installation
www.cincypiano.com

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#1897294 - 05/15/12 10:51 AM Re: Advertising? [Re: pianotune2]
That Guy Offline
Full Member

Registered: 10/07/11
Posts: 369
Loc: Lincoln, NE
I suggest a web site. Go to Vistaprint and you can have one for free or very, very cheap. Also, I have magnetic signs on my car, they generate quite a bit of business. Since I go all over town anyway it's like a moving billboard. People stop me in parking lots and even in the neighborhood where I'm tuning. They're cheap and effective. Of course be sure to have business cards to give out.

Be sure to go to Google Maps and claim your listing. It's free and if you have a website you can have a direct link to it from there.

Check out Piano Acoustics on the web and again if you have web site you can claim your listing, for $10 a year and it will link right to your website.

I think for the most part the Yellow Pages is a big waste of money.
_________________________
Scott Kerns
"That Tuning Guy"
Lincoln, NE
www.thattuningguy.com

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#1897343 - 05/15/12 12:34 PM Re: Advertising? [Re: That Guy]
Dan Casdorph Offline
Full Member

Registered: 04/20/09
Posts: 351
Loc: Morgantown, West Virginia
Music stores that don't sell pianos are a good source for me. Introduce yourself, leave some business cards and try to refer customers to them. I get a LOT of business from a local music store that only sells digital pianos.
_________________________
Casdorph Piano Service
Morgantown, WV
www.casdorphpiano.com
All pianos are bald ones.

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#1897640 - 05/15/12 10:53 PM Re: Advertising? [Re: pianotune2]
Thomson Lawrie Offline
Full Member

Registered: 12/12/04
Posts: 283
Loc: Grimsby ON Canada
Originally Posted By: pianotune2
I can remember a few years back a big chunk of my work came from the yellow pages. That however seems to be a thing of the past in my area.
The internet has replaced the phone book in most homes. As others have already pointed out, a good website is important. If you can't get your website found in search results then its worth it to spend a little on Google ads.

I find that reminder cards are still a worthwhile investment. They don't just increase calls from repeat customers. I find that they increase referrals. The worst thing that can happen to anyone in this business is to have a satisfied customer forget who it was that did such a good job last time.
_________________________
Piano Technician
www.pianotech.ca
Piano tuners make the world a better place, one string at a time.

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#1897697 - 05/16/12 01:44 AM Re: Advertising? [Re: pianotune2]
Dave B Offline
1000 Post Club Member

Registered: 08/01/11
Posts: 1734
Loc: Philadelphia area
Great point Thomson. Make sure the customer knows your name and doesn't forget it!

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#1897789 - 05/16/12 07:28 AM Re: Advertising? [Re: pianotune2]
Loren D Offline
2000 Post Club Member

Registered: 06/22/10
Posts: 2545
Loc: PA
I used Google AdWords and Bing, the two highest searched engines. I do maintain a Yellow Pages ad, because from a perception point of view from the customer, being in the yellow pages, though obsolete, lends legitimacy to your business. Set up a pay-per-click ad campaign with Google and Bing that draw customers to your site, where they can easily contact/book you.

I also maintain a toll-free 800 number for my out of town clients as a courtesy. Again, toll-free's are dinosaurs in today's world because most people use cell phones and minutes are minutes, but customers do use them and they again add credibility.
_________________________
DiGiorgi Piano Service (1984-2013)
http://www.digiorgipiano.com

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#1899135 - 05/18/12 10:21 AM Re: Advertising? [Re: pianotune2]
pianotune2 Offline
Full Member

Registered: 04/01/12
Posts: 61
Loc: ks
Well I tried something new last night, on facebook(at least in this area)there is something called FOR SALE CLAY COUNTY or whatever county you live. Its a group you join on facebook and its just individuals from different counties selling items. I posted my services on there last night and had 4 tunings to line up from it this morning. You might check and see if there are ones for your counties in your states if not you could start a new group. Just FYI, thought it might work for some others.
_________________________
Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com

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#1899351 - 05/18/12 04:29 PM Re: Advertising? [Re: pianotune2]
bellspiano Offline
Full Member

Registered: 05/25/04
Posts: 490
Loc: Boston, MA
Advertise on PianoWorld, right here, right now. There is a link to click (upper right on my screen), and you're on your way.This is a highly visible site and bumps you way up on Google searches. It's easy to use, good value for money -- and you're here now, go ahead, use the site to help you! It certainly helped my business when I was searching for new customers -- thanks, Frank (Frank is the site owner and a very good guy).
_________________________
Dorrie Bell
retired piano technician
Boston, MA

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#1899355 - 05/18/12 04:39 PM Re: Advertising? [Re: pianotune2]
Buchholzer Offline
Junior Member

Registered: 05/17/12
Posts: 10
Loc: Arizona
I recently launched a Directory Website dedicated to piano services. I am a technician here in AZ.

It is free to list your business in your home city and listings are added on a first come, first served basis.

Anyway, it's free exposure if you are looking to get your name out on the web and try and bring in new clients in your area.

Here is the link: www.PianoTunersByState.com
_________________________
Brandon Buchholzer - President
www.PianoTunersByState.com
-Connecting Professionals in the Piano Industry with the People Who Need Their Services. List Your Service With Us...It's Free-

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#1899361 - 05/18/12 04:47 PM Re: Advertising? [Re: pianotune2]
Loren D Offline
2000 Post Club Member

Registered: 06/22/10
Posts: 2545
Loc: PA
Geotargeting is critical, though. Doesn't make sense to pay to advertise to someone who might live thousands of miles away from me.
_________________________
DiGiorgi Piano Service (1984-2013)
http://www.digiorgipiano.com

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#1899391 - 05/18/12 05:25 PM Re: Advertising? [Re: Loren D]
Buchholzer Offline
Junior Member

Registered: 05/17/12
Posts: 10
Loc: Arizona
Loren D - You are right. Geography targeting is critical. I have set it up so you can list specifically to the category (Piano Tuners) and geography (Your City) you service in PA. I offer free listings as well, not just paid.

I also optimize the landing page for each listing so that it has the opportunity to show and start ranking for online users in your specific area making it laser geo-targeted.

I hope that helps.
_________________________
Brandon Buchholzer - President
www.PianoTunersByState.com
-Connecting Professionals in the Piano Industry with the People Who Need Their Services. List Your Service With Us...It's Free-

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#1899580 - 05/18/12 10:34 PM Re: Advertising? [Re: pianotune2]
RoyP Offline
500 Post Club Member

Registered: 12/10/03
Posts: 783
Loc: Cincinnati, Ohio
I can tell you what doesn't work....putting a sticker with your name on it inside every piano you tune. There are a couple local tuners who do this. Half the pianos I tune seem to have a certain tech's sticker inside. But since I just did the last tuning, apparently it didn't work. The only people who see those stickers, and signatures, are other techs.
_________________________
Roy Peters, RPT
Cincinnati, Ohio
Live Performance LX Installation
www.cincypiano.com

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#1899596 - 05/18/12 10:51 PM Re: Advertising? [Re: pianotune2]
Jerry Groot RPT Offline
6000 Post Club Member

Registered: 11/07/07
Posts: 6828
Loc: Grand Rapids Michigan
I always thought that's what they were for, us..... Otherwise, we'd stick them on the lid. On the outside... smile
_________________________
Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.

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#1899629 - 05/19/12 12:01 AM Re: Advertising? [Re: pianotune2]
pianotune2 Offline
Full Member

Registered: 04/01/12
Posts: 61
Loc: ks
What really gets me is when I go to tune a beautiful concert piano and I look down at the plate and there are ink stamps on it with their name and date of previous techs. Thats vandalism if you ask me.
_________________________
Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com

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#1899642 - 05/19/12 12:29 AM Re: Advertising? [Re: pianotune2]
RoyP Offline
500 Post Club Member

Registered: 12/10/03
Posts: 783
Loc: Cincinnati, Ohio
I agree. I've never been one to sign pianos. Although I kind of enjoy the running service record on some of the old school pianos. I do a good bit of work in Cincinnati Public Schools. There was a guy, Fred Grau, who must have had the CPS contract. He wrote down everything he did, with a date. CPS must have bought a couple truckloads of these blond Wurlitzer studio pianos. They are in every school I've been in.
_________________________
Roy Peters, RPT
Cincinnati, Ohio
Live Performance LX Installation
www.cincypiano.com

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#1899730 - 05/19/12 12:12 PM Re: Advertising? [Re: pianotune2]
Jerry Groot RPT Offline
6000 Post Club Member

Registered: 11/07/07
Posts: 6828
Loc: Grand Rapids Michigan
I agree with pianotune2 too. I hate for any signature to be visible. I do sign pianos, my whole family does, most tuners around here do but, anyone with any valor, signs it some place where only the next tuner sees it. That way, I can see, oh, so, I filed hammers and regulated the piano on this date. I'd forgotten about that or something else...

I LOVE seeing the service records of my grandfather John Groot whom I never met dating back from the 1920's! And my dad, who is no longer living... Sometimes he would write, "HI JER!" In them, that brings back memories.
_________________________
Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.

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#1899753 - 05/19/12 12:52 PM Re: Advertising? [Re: pianotune2]
Eric Gloo Offline
1000 Post Club Member

Registered: 05/28/01
Posts: 1187
Loc: Richfield Springs, New York
I don't ever recall putting a signature on any grand piano, and hardly ever run across one with a signature. I will sign most uprights on the keys (behind the fall board, of course)...starting with key #1. I can usually fit 3 signatures on one key. I have signed a couple of old upright plates, but only because the owners saw the 20 other signatures from over the past century, and wanted me to continue the tradition.
_________________________
Eric Gloo
Piano Technician
Certified Dampp-Chaser Installer
Richfield Springs, New York

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#1900620 - 05/21/12 07:22 AM Re: Advertising? [Re: That Guy]
UnrightTooner Offline
4000 Post Club Member

Registered: 11/13/08
Posts: 4789
Loc: Bradford County, PA
Originally Posted By: That Guy
.....

Be sure to go to Google Maps and claim your listing. It's free and if you have a website you can have a direct link to it from there.

.....


I went ahead and signed up for Google Maps. There is a postcard verification thing to wait on. Now I'm having second thoughts. Has anybody signed up for Google Maps and then got deluged with phone and mail solicitations?
_________________________
Jeff Deutschle
Part-Time Tuner
Who taught the first chicken how to peck?

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#1900644 - 05/21/12 09:13 AM Re: Advertising? [Re: pianotune2]
Daryl Durand Offline
Full Member

Registered: 10/17/09
Posts: 419
Loc: Missouri USA
I've been on Google Maps for a long time and can say it works great. I did have a problem with having 2 websites one time. One was for the band and both sites were signed up with the same mailing address. Google didn't like this and both sites were not showing up. Google thinks this is spam.

So I changed the band site mailing address to one of the band members. I guess you can't have more than one business with the same address. Anyways everything works fine now.


Edited by Daryl Durand (05/21/12 05:48 PM)
_________________________
Daryl Durand, RPT
Durand Piano Service
http://www.durandpiano.com

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#1901421 - 05/22/12 05:36 PM Re: Advertising? [Re: pianotune2]
pianotune2 Offline
Full Member

Registered: 04/01/12
Posts: 61
Loc: ks
Does anyone use car door magnets for advertising, if you do how well do they work? Also if you do where did you get it made?
_________________________
Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com

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#1901445 - 05/22/12 06:07 PM Re: Advertising? [Re: pianotune2]
DJ Sueno Offline
Junior Member

Registered: 04/29/12
Posts: 12
Originally Posted By: pianotune2
Does anyone use car door magnets for advertising, if you do how well do they work? Also if you do where did you get it made?
That Guy replied to your post :
Originally Posted By: That Guy
Also, I have magnetic signs on my car, they generate quite a bit of business. Since I go all over town anyway it's like a moving billboard. People stop me in parking lots and even in the neighborhood where I'm tuning. They're cheap and effective. Of course be sure to have business cards to give out.

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#1901446 - 05/22/12 06:08 PM Re: Advertising? [Re: pianotune2]
Loren D Offline
2000 Post Club Member

Registered: 06/22/10
Posts: 2545
Loc: PA
Originally Posted By: pianotune2
Does anyone use car door magnets for advertising, if you do how well do they work? Also if you do where did you get it made?


They work great! There are times when I'm filling my tank at the gas station when someone will come up and either get my card or schedule an appointment right there. smile

edit: I get mine through Vistaprint. Good prices, good service, they'll match them to your cards, etc.


Edited by Loren D (05/22/12 06:08 PM)
_________________________
DiGiorgi Piano Service (1984-2013)
http://www.digiorgipiano.com

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#1901459 - 05/22/12 06:29 PM Re: Advertising? [Re: Loren D]
wayne walker Offline
500 Post Club Member

Registered: 08/29/08
Posts: 515
Loc: Windsor,Nova Scotia Canada
Originally Posted By: Loren D
Originally Posted By: pianotune2
Does anyone use car door magnets for advertising, if you do how well do they work? Also if you do where did you get it made?


They work great! There are times when I'm filling my tank at the gas station when someone will come up and either get my card or schedule an appointment right there. smile

edit: I get mine through Vistaprint. Good prices, good service, they'll match them to your cards, etc.

I got a set from Vistaprint.One fell off the car the second day which they replaced. within a year the image was coming off and I never had anyone take notice. Last year I had vinyl lettering done to the back hatch and keyboards the the rear side windows of my car.This has generated business and it cost about $150
_________________________
Wayne Walker
Walker's Piano Service
http://www.walkerpiano.ca/

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#1901544 - 05/22/12 10:20 PM Re: Advertising? [Re: pianotune2]
Randy Karasik Offline
Full Member

Registered: 12/08/06
Posts: 498
Loc: Arvada, Colorado, USA, Earth
I'm conflicted ... do I tell my competitors how to get more market share, and thereby sabotage my own success?

I'll tell you what doesn't work:

1 - Yellow Pages.
2 - Welcome Wagons.
3 - Newspaper advertising.

What does work:

1 - Reminder cards in the mail
2 - Followup phone calls
3 - Teacher referrals
4 - Dealer work in exchange for a pittance, and new customers.
5 - Website with google adwords.

I have other secrets that will remain secret for now. But, I will reveal that I'm going to look into social network marketing next.
_________________________
Registered Piano Technician
Serving Colorado Since 1978
randy@karasikpiano.com
www.karasikpiano.com

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#1901561 - 05/22/12 10:54 PM Re: Advertising? [Re: pianotune2]
pianovoce Offline
Full Member

Registered: 04/06/10
Posts: 75
Loc: New Orleans, LA
Does anyone here have experience with Angie's List?

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#1901912 - 05/23/12 03:09 PM Re: Advertising? [Re: Randy Karasik]
pianotune2 Offline
Full Member

Registered: 04/01/12
Posts: 61
Loc: ks
[quote=Randy Karasik]I'm conflicted ... do I tell my competitors how to get more market share, and thereby sabotage my own success?

I tell you what I will stay east of you in Kansas Randy wink
_________________________
Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com

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#1901913 - 05/23/12 03:12 PM Re: Advertising? [Re: pianovoce]
pianotune2 Offline
Full Member

Registered: 04/01/12
Posts: 61
Loc: ks
I am on Angie's list, haven't seen any benefit from it. Still I figure it can't hurt anything being on it, as long as I don't get bad reviews crazy
_________________________
Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com

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#1904891 - 05/29/12 07:51 AM Re: Advertising? [Re: pianotune2]
Ryan Hassell Offline
Full Member

Registered: 07/07/09
Posts: 413
Loc: Farmington, MO
A couple of years ago, I had a local sign shop make me up some yard signs. I gave my customers (located in high traffic areas) a small discount if they were willing to display my sign in their yard for a couple of weeks, or until I was back around that way to pick it up. Everyone was very happy to do it for me. I only had four signs made up, but would strategically place them in the different towns that I service. I had people tell me, "I see your signs all over town." I never told them that I only have four and just move them around. LOL! Here's a picture of one...



Also, we have a couple of very large basketball tournaments in our area. I made up this ad to run on the tournament program. I have learned that it's always good to be able to track your marketing to see how successful it is, so this year I will be adding a coupon so I can track the ad's success. There is a lot of down time between games, and the only thing people have to do is sit and look at the ads in the program. I even reserve the space below the basket team at the school where I teach.



It also helps to have a professional looking website and facebook presence. Here is the cover photo I created for my facebook fan page...



as well as having a cool logo...



I designed all of these in Microsoft Word. I also have a yellow pages ad. When I set the ad up, the customer service agent asked me if he could call me back after researching how I could set my ad apart from my competitors. (I really don't have any in my area.) I humored him and said sure. In a few days, he called me back said "Well, Mr. Hassell, you really don't have a whole lot of competitors, your ad is probably fine as it is." He recommended a website called www.getlisted.com It is a way to be sure your website and company are found when people do a search online.



Edited by Ryan Hassell (05/29/12 08:05 AM)
_________________________
Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com

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#1915505 - 06/18/12 11:56 PM Re: Advertising? [Re: pianotune2]
Ryan Hassell Offline
Full Member

Registered: 07/07/09
Posts: 413
Loc: Farmington, MO
I found out last week that Vistaprint does t-shirts and polo shirts. I was able to design what I wanted on my computer and upload it directly to their site. I just ordered one for now to see how I like it. I'm thinking about doing some t-shirts to give to my students at school to help advertise.

Here's what I designed. It will be embroidered on a black polo shirt.

_________________________
Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com

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#1915513 - 06/19/12 12:14 AM Re: Advertising? [Re: Ryan Hassell]
Jbyron Offline
Full Member

Registered: 06/17/10
Posts: 482
Loc: USA
Great work, Ryan. I really like the signs.
_________________________
Tuner-Technician



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#1916438 - 06/20/12 09:22 PM Re: Advertising? [Re: pianotune2]
pianotune2 Offline
Full Member

Registered: 04/01/12
Posts: 61
Loc: ks
My problem with vistaprint is its way to easy, I end up buying all kinds of stuff I really don't need. I have gotten window decals for the car, car magnets, fridge magnets, pens, 4 different kinds of postcards, business cards, poster adds etc.. I have my eye on some shirts now also.
_________________________
Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com

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#1921984 - 07/02/12 10:26 PM Re: Advertising? [Re: pianotune2]
Ryan Hassell Offline
Full Member

Registered: 07/07/09
Posts: 413
Loc: Farmington, MO
I had a thought the other day...

I always leave my business card on the piano, with the date the piano was tuned. Taking a cue from the oil change people, the next time I get business cards printed, I think I'm going to make a place for "Next service due on__ __ ___" with a place to put the date.

What do you think?
_________________________
Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com

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#1921994 - 07/02/12 10:52 PM Re: Advertising? [Re: Ryan Hassell]
beethoven986 Offline
3000 Post Club Member

Registered: 01/20/09
Posts: 3297
Originally Posted By: Ryan Hassell
I had a thought the other day...

I always leave my business card on the piano, with the date the piano was tuned. Taking a cue from the oil change people, the next time I get business cards printed, I think I'm going to make a place for "Next service due on__ __ ___" with a place to put the date.

What do you think?


I'd forget without those oil change reminders, so this seems like a great idea!
_________________________
B.Mus. Piano Performance 2009
M.Mus. Piano Performance & Literature 2011
PTG Associate Member
Certified Dampp-Chaser installer

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#1922112 - 07/03/12 08:02 AM Re: Advertising? [Re: Jerry Groot RPT]
woodog Offline
Full Member

Registered: 03/21/12
Posts: 365
Loc: Bowling Green, KY
Originally Posted By: Jerry Groot RPT
I agree with pianotune2 too. I hate for any signature to be visible. I do sign pianos, my whole family does, most tuners around here do but, anyone with any valor, signs it some place where only the next tuner sees it. That way, I can see, oh, so, I filed hammers and regulated the piano on this date. I'd forgotten about that or something else...

I LOVE seeing the service records of my grandfather John Groot whom I never met dating back from the 1920's! And my dad, who is no longer living... Sometimes he would write, "HI JER!" In them, that brings back memories.


I loved this post. What a great feeling to start the day.

Forrest
_________________________
Graham Fitch's Piano Pedagogy Site
(A WORTHY RESOURCE!)

--------------------
current studies:
Debussy: Suite Bergamasque, Prelude & Menuet
Beethoven Op. 78
Bach WTC 1, C# Major (#3)

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#1922752 - 07/04/12 07:48 PM Re: Advertising? [Re: pianotune2]
Ryan Hassell Offline
Full Member

Registered: 07/07/09
Posts: 413
Loc: Farmington, MO
A friend with whom I teach, made me a few of these shirts in exchange for a piano tuning. Pretty good trade off!

_________________________
Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com

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#1923157 - 07/05/12 08:17 PM Re: Advertising? [Re: pianotune2]
Ryan Hassell Offline
Full Member

Registered: 07/07/09
Posts: 413
Loc: Farmington, MO
I wore one of the above shirts today for the first time and got two new customers, just by them seeing my shirt, one was in a local Chinese restaurant and the other was in my chiropractor's office. Crazy! Why didn't I get these sooner.
_________________________
Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com

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#1929728 - 07/20/12 01:59 PM Re: Advertising? [Re: pianotune2]
Buchholzer Offline
Junior Member

Registered: 05/17/12
Posts: 10
Loc: Arizona
Great Job on your marketing Ryan! Those shirts look great! It's a good feeling when you can execute an idea and get new customers from it.

I recently launched a brand new piano tuning directory website that I would like to invite you to check out. I just put up a new video on YouTube explaining it briefly if you want to check it out, it's free.: http://www.youtube.com/watch?v=3JzH004qcZ8

I do not have any tuners in MO listed yet, so you could be the first...
_________________________
Brandon Buchholzer - President
www.PianoTunersByState.com
-Connecting Professionals in the Piano Industry with the People Who Need Their Services. List Your Service With Us...It's Free-

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#1929823 - 07/20/12 05:00 PM Re: Advertising? [Re: pianotune2]
Ryan Hassell Offline
Full Member

Registered: 07/07/09
Posts: 413
Loc: Farmington, MO
Thanks Brandon,
I'll give it a look.
_________________________
Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com

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#1929948 - 07/20/12 08:05 PM Re: Advertising? [Re: pianotune2]
Jerry Groot RPT Offline
6000 Post Club Member

Registered: 11/07/07
Posts: 6828
Loc: Grand Rapids Michigan
At least nobody's giving you any "Hassell" Ryan. I know, you've heard that before... But, the devil made me do it!

What do the shirts from Vista Print cost? I get ink pens from them and pass them out to customers. I prefer the nicer ones over the crappy cheap ones. smile
_________________________
Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.

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#1929959 - 07/20/12 08:27 PM Re: Advertising? [Re: Ryan Hassell]
Minnesota Marty Offline

Platinum Supporter until October 5 2014


Registered: 05/15/12
Posts: 6138
Loc: Rochester MN
Hey Ryan, the shirts look great! I have never had a tuner arrive with a logo shirt. I would be impressed. It conveys pride in your business. A polo shirt is both comfortable and practical. Good Job!
_________________________
Marty in Minnesota

It's much easier to bash a Steinway than it is to play one.

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#1930062 - 07/21/12 01:36 AM Re: Advertising? [Re: pianotune2]
Ryan Hassell Offline
Full Member

Registered: 07/07/09
Posts: 413
Loc: Farmington, MO
Jerry,
The pictures I posted above are not from Vistaprints. They were done by a friend who was our former FACS (home ec) teacher. She made me four shirts in exchange for a free tuning. I did order one from Vistaprints, and was OK with it when it came in, but after seeing how clean and precise the ones my friend made were, the one from Vistaprints looks kind of crappy now. Apparently when you take a computer generated image and import it into your sewing machine there is a lot of clean up work that has to be done. It appears that Vistaprint didn't do that. Now that my friend has my logo saved in her sewing machine it will be very easy to just make a few more shirts the next time I need them. Maybe like next year when her pianos needs a tuning again. As I recall the Vistaprints shirt was about $30 plus a one time fee to digitize your logo.

Marty,
Thanks! I think I like the blue one more than the black one. After working a day in the black one, it shows a lot of lint and piano dust. Besides that the psychological effect of the color blue is trust...and it brings out my blue eyes...or so I'm told.. :-)




Edited by Ryan Hassell (07/21/12 01:39 AM)
_________________________
Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com

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#1930114 - 07/21/12 06:25 AM Re: Advertising? [Re: pianotune2]
wayne walker Offline
500 Post Club Member

Registered: 08/29/08
Posts: 515
Loc: Windsor,Nova Scotia Canada
I had some polo shirts embroidered with my logo. I buy the shirts for about $20 each. There was a one time set up fee and I forget how much that was. But I pay $7.00 for each shirt to be embroidered.
_________________________
Wayne Walker
Walker's Piano Service
http://www.walkerpiano.ca/

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#1930170 - 07/21/12 09:17 AM Re: Advertising? [Re: Ryan Hassell]
Minnesota Marty Offline

Platinum Supporter until October 5 2014


Registered: 05/15/12
Posts: 6138
Loc: Rochester MN
Ahhhhhhhhhhhh, that brought a vision of you accompanying Frank Sinatra.
_________________________
Marty in Minnesota

It's much easier to bash a Steinway than it is to play one.

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#1935056 - 07/31/12 12:07 AM Re: Advertising? [Re: pianotune2]
Mark Cerisano, RPT Offline
500 Post Club Member

Registered: 01/24/10
Posts: 796
Loc: Montreal, Quebec, Canada
Re: Magnetic signs. I used to have some. Then I splurged and wrapped my car. Well, not completely, but you can see it a mile away. Now people walk up to me at gas stations and once, I was even flagged down as I was driving. Lights flashing, horn honking. She just wanted a card. I thought my car was on fire!
_________________________
Mark Cerisano, RPT
www.howtotunepianos.com

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#1935111 - 07/31/12 03:23 AM Re: Advertising? [Re: Minnesota Marty]
Olek Online   content
6000 Post Club Member

Registered: 03/14/08
Posts: 6376
Loc: France
Originally Posted By: Minnesota Marty
Hey Ryan, the shirts look great! I have never had a tuner arrive with a logo shirt. I would be impressed. It conveys pride in your business. A polo shirt is both comfortable and practical. Good Job!


You can buy a Yamaha tee shirt in any good motorcycle shop wink
_________________________
Isaac OLEG - http://picasaweb.google.fr/PianoOleg pro

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#1936088 - 08/01/12 10:54 PM Re: Advertising? [Re: pianotune2]
Ryan Hassell Offline
Full Member

Registered: 07/07/09
Posts: 413
Loc: Farmington, MO
Mark,
I've been thinking about doing the car wrap thing too. Will you please post a picture. I would love to see it. The only marking I have is on my back window with white vinyl letters.
_________________________
Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com

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#1941088 - 08/11/12 10:31 PM Re: Advertising? [Re: pianotune2]
Ryan Hassell Offline
Full Member

Registered: 07/07/09
Posts: 413
Loc: Farmington, MO
Proof that a great website draws in customers...

I got a call from a lady this week. She said she chose me because she saw my ad in the yellow pages and saw the link to my website. (I'm the only technician in the area with a website) She said she liked what she saw and decided to call me.
_________________________
Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com

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#1941150 - 08/12/12 12:49 AM Re: Advertising? [Re: pianotune2]
Scott Hamlin Offline
500 Post Club Member

Registered: 08/11/12
Posts: 531
You can also advertise using Facebook pay-per-click ads.. the little guy that appear on the right hand of Facebook.

Nice thing is you can target people who list "piano" or "playing piano" as an interest and you only pay when they click thru to your site.

If anyone wants me to expand on this let me know.. I set this up for my wife's business and it is really effective (and cheap!) advertising.
_________________________
http://DulceLabs.com
Sound, Video, Design

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#2022257 - 01/27/13 03:57 PM Re: Advertising? [Re: pianotune2]
Ryan Hassell Offline
Full Member

Registered: 07/07/09
Posts: 413
Loc: Farmington, MO
I have my own "grumpy cat." LOL!

_________________________
Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com

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#2022451 - 01/27/13 09:47 PM Re: Advertising? [Re: pianotune2]
Bob Offline
3000 Post Club Member

Registered: 06/01/01
Posts: 3789
That looks like MY cat. He bites, you know.........
_________________________
www.PianoTunerOrlando.com






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#2023623 - 01/29/13 07:21 PM Re: Advertising? [Re: pianotune2]
Nash. Piano Rescue Offline
Full Member

Registered: 12/08/09
Posts: 381
Loc: East Nashville,TN Scottsville...
Print Advertising as it is called in the Advertising business has long since not worked. Something else that is a waste of time are those sign flippers that you see on the sidewalks. For what those business owners pay to have those people out there they could have gotten a nice juicy radio /TV spot during peak hours.

When I get my phone books each year they are the perfect height to prop up a piano with a broken wheel. What works for me are the magnetic signs on the small truck and the big vinyl graphics on the big truck. If I am slow sometimes I will go out and get stuck in rush hour traffic which helps a lot.

Good old fashioned word of mouth is still the best and as far as Angies list goes, I am very skeptical of a " list" that sends me random emails to " Rate" businesses based on their websites or ad profile and tells me it's okay even if I have never used their services ? How many people are rating your business that have never used it ? Sounds pretty shady to me.
_________________________
J. Christie
Nashville Piano Rescue
www.NashvillePianoRescue.com
East Nashville
Bowling Green, KY
Scottsville KY.
Chamber of Commerce
Member/Sponsor

Putting inspiration in the hands of area musicians
Through restoration/renovation

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#2024951 - 01/31/13 11:35 PM Re: Advertising? [Re: pianotune2]
Buchholzer Offline
Junior Member

Registered: 05/17/12
Posts: 10
Loc: Arizona
A word on advertising. If you have a website, make sure you list the cities you service in your state. You can learn more about Search Engine Optimization (SEO) on YouTube.com for a little free advice.

Also, Facebook now has over a billion (with a "B") registered users and if you have not familiarized yourself with Facebook, now is the time to start. Become friends with your clients and create a "Business Page" that they can follow so you can engage them in conversation online just like we do with each other here on PianoWorld.com. Also, when you comment on Facebook, type your website at the end so it links back to your site.

We recently had a couple more join us on www.PianoTunersByState.com.

I want to welcome Oregon Coast Piano Services who recently joined our directory. Your listing is live here: http://www.pianotunersbystate.com/oregon-piano-tuners.htm

and also a warm welcome to Mastin Piano Tuning & Repair in IL. Your listing is live here: http://www.pianotunersbystate.com/illinois-piano-tuners.htm

It is great to have you both with us!! Happy Tuning!
_________________________
Brandon Buchholzer - President
www.PianoTunersByState.com
-Connecting Professionals in the Piano Industry with the People Who Need Their Services. List Your Service With Us...It's Free-

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#2025516 - 02/01/13 06:34 PM Re: Advertising? [Re: pianotune2]
pianotune2 Offline
Full Member

Registered: 04/01/12
Posts: 61
Loc: ks
I personally have had a huge amount of business come in on facebook in the last two weeks. It helped that I changed from having a business facebook page to just a regular one, this allows people to suggest you to friends.
Word of mouth is the only way to build a good customer base in this business. Facebook and Twitter help keep you on their minds.
_________________________
Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com

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#2027283 - 02/05/13 05:36 AM Re: Advertising? [Re: pianotune2]
ashley john Offline
Junior Member

Registered: 12/05/12
Posts: 11
Loc: Banned
Referrals .......are more effective than any other means be it internet or yellow pages.
_________________________
Link to pawn shop deleted by moderator

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#2027396 - 02/05/13 11:35 AM Re: Advertising? [Re: pianotune2]
pnolady Offline
Junior Member

Registered: 10/23/12
Posts: 10
Loc: New England
I think a lot of good ideas have been presented. A good recommendation is the best advertising and in today's online climate, Facebook and a web site are an additional necessity. However, beyond those things, you need to consider your locale and potential customer base. How do the people you wish to attract look for professional services? This varies greatly by area. I live in a very small town, so in addition to recommendation (which is always number one)and a web presence, my customers still use the YP and surprisingly or not a local grocery store bulletin board. To those considering the ideas of door hangers or yard signs, check with the local bylaws to make sure they are allowed and again consider the community...here they would be considered an annoyance.
_________________________
Debra Legg
piano technician
www.debraleggpiano.com

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#2027407 - 02/05/13 11:50 AM Re: Advertising? [Re: pianotune2]
Supply Offline
3000 Post Club Member

Registered: 09/11/06
Posts: 3919
Loc: Vancouver Island, BC, Canada
If you choose to post a listing on a directory, I think it is worth your while to post in those directories which actually rank on the first few google pages. I briefly did a search for "piano tuning Illinois". There are plenty of free directories with free listings, such as yelp, yellowpages.aol, bing, angies list etc etc. I looked through the first 150 google listings (15 pages) and pianotunerbystate did not come up.
"Leave no stone un-turned", of course, but turn the big and important ones first.
_________________________
Jurgen Goering
Piano Forte Supply
www.pianofortesupply.com

Piattino Caster Cups distributor

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#2091107 - 05/29/13 02:53 AM Re: Advertising? [Re: pianotune2]
Gary Fowler Offline
Full Member

Registered: 05/27/13
Posts: 372
Your best advertisement is your work!. If you do a good job, it will get noticed. Sometime it takes awhile, but when you consistently do quality work(and you always show up on time), you stand out.
_________________________
Making the world a better sounding place, one piano at a time...

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#2091354 - 05/29/13 12:14 PM Re: Advertising? [Re: pianotune2]
bkw58 Offline

Silver Supporter until December 19, 2014


Registered: 03/14/09
Posts: 1309
Loc: Conway, AR USA
There is no better advertising than satisfied customers. The best investment by far, their recommendations will pay great dividends for years to come.
_________________________
Bob W.
Piano technician, retired
Conway, AR

Piano Technicę Blog

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#2091535 - 05/29/13 05:38 PM Re: Advertising? [Re: pianotune2]
David Boyce Offline
Full Member

Registered: 05/14/07
Posts: 265
Loc: Scotland
Interesting case history on your Blog, Bob. I've posted a reply on Youtube.

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#2091550 - 05/29/13 06:15 PM Re: Advertising? [Re: pianotune2]
David Boyce Offline
Full Member

Registered: 05/14/07
Posts: 265
Loc: Scotland
Print ads may be seen as "pro-active" and websites and yellow pages as "reactive".

To find your website, or your physical yellow pages listing, a person has to be LOOKING for a piano tuner. But if you have a print ad in a local newspaper or advertising magazine, it may plant the thought "Oh it's time we got the piano tuned" or "Oh, you know we couldnt find a good tuner, here's an advert from one, maybe we should call him/her."

Completely agree with Jurgen about making sure that you are listed in all the online directories.

A website is really a necessity these days. To the extent that one wonders what is wrong with any business that doesn't have one. It's all very well having a site though. Two other things have to happen: People have to FIND it, and once they've found it, they have to CONVERT to a customer. It is not enough, then, just to have a single-page website with your phone number. Your site is a way of communicating with people and hopefully converting them into customers. You can use your web site to express something of your personality, and to engage with people. Two birds are killed with one stone if you make sure to have lots of well-written, relevant content (and to keep it updated). Firstly, people realise that you know your stuff, and secondly, according to Google's own recommendations, having lots of good content is the number one way to get high in the Google organic search result rankings.

It should not be necessary in this day and age to spend great sums of money on either building and putting a website online, or on "Search Engine Optimisation". Online website building and hosting services make things easy.

Allied to the website, it's good to have Facebook, either a Page or a Profile, to increase the likelihood of people interacting with you. Blogs, at one time the "in" things, are pretty much dead, it seems. Twitter is "in" - not a route I've yet gone down myself.

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#2092215 - 05/30/13 02:28 PM Re: Advertising? [Re: David Boyce]
bkw58 Offline

Silver Supporter until December 19, 2014


Registered: 03/14/09
Posts: 1309
Loc: Conway, AR USA
Originally Posted By: David Boyce
Interesting case history on your Blog, Bob. I've posted a reply on Youtube.


Thanks, David, I'll have a look.
_________________________
Bob W.
Piano technician, retired
Conway, AR

Piano Technicę Blog

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#2098434 - 06/08/13 01:41 AM Re: Advertising? [Re: pnolady]
Gary Fowler Offline
Full Member

Registered: 05/27/13
Posts: 372
Just the fact that you have a website address makes your business look more legitimate.(most don't even look at the website)
_________________________
Making the world a better sounding place, one piano at a time...

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#2098438 - 06/08/13 01:58 AM Re: Advertising? [Re: pianotune2]
Gary Fowler Offline
Full Member

Registered: 05/27/13
Posts: 372
Yellow pages does not work. I agree. But you still have to at least have a small ad in there so that some can find you
_________________________
Making the world a better sounding place, one piano at a time...

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#2098515 - 06/08/13 09:02 AM Re: Advertising? [Re: pianotune2]
bkw58 Offline

Silver Supporter until December 19, 2014


Registered: 03/14/09
Posts: 1309
Loc: Conway, AR USA
Free Internet directory listings certainly cannot hurt. A simple search and your listing should pop on up - along with everyone else. Consequently, you may or may not get a call. Listings in plenty of e-directories might have a scattergun effect - more calls might result. Directory advertising is a lot like Yellow pages. The typical caller may only take valuable time from your day by searching for the cheapest price. If you are not, then someone else might get the business.

A simple phone number listing in the business section of YP - in case a regular customer loses your card - is probably wise, though I know of some who dropped the phone book completely and there was no negative result to their business whatsoever.

The best directory by far is the "rolodex" of piano teachers and educators, college music departments, piano dealers (and salesmen) and music ministers and directors. Once you're in - really in - you will be very busy with both their business and their referrals as well. There is not a more cost and time efficient method of doing business.



Edited by bkw58 (06/08/13 09:05 AM)
Edit Reason: typo
_________________________
Bob W.
Piano technician, retired
Conway, AR

Piano Technicę Blog

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#2098712 - 06/08/13 06:05 PM Re: Advertising? [Re: pianotune2]
Nash. Piano Rescue Offline
Full Member

Registered: 12/08/09
Posts: 381
Loc: East Nashville,TN Scottsville...
If you are going to have a website you need to get one with google analyticals. Each day I can get in there on site traffic and see who looked at my website, from what town, the time they looked, what they looked at, keywords used to search, IP address, what the search engine was like a PW forum or whatever. If it is local I can almost bet that whichever business day is next that someone will call.

I've used Bandzoogle since forever as my website host. It works great and it is biased towards musicians anyway. If you are using other things like Yelp or putting your street address for your business in there be very careful. Your competitors can and will write negative reviews of your business. Same for Angies list, They send me these online " rate a business" email all the time to rate businesses I never used. Scary !
_________________________
J. Christie
Nashville Piano Rescue
www.NashvillePianoRescue.com
East Nashville
Bowling Green, KY
Scottsville KY.
Chamber of Commerce
Member/Sponsor

Putting inspiration in the hands of area musicians
Through restoration/renovation

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