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#1969858 - 10/07/12 02:24 PM Piano Buying Decisions!
psilvsss Offline
Junior Member

Registered: 10/07/12
Posts: 4
Hi, I go to NYU and we are trying to get a feel for the customer perspective in the piano market. Any questions you can answer will provide a tremendous amount of help, no need to reply to all of them! Surveys are fun! have a great, stressfree day:) thanks so much!


● Have you heard of Petrof? How?
β—‹ Yes or No
● What do you know about the Petrof brand?
● Compare Petrof to a car brand. Why are the two similar?
β—‹ (e.g. Bentley, Mercedes, Audi, or Toyota)
● Rank the following attributes from most important to least important when purchasing a new piano: brand legacy/prestige, price, performance grade, durability, and service.
● What do you consider the best piano brand? Why?
β—‹ Petrof, Steinway & Sons, Yamaha, Bluthner, Bosendorfer, Bechstein, Fazioli, Schimmel, Other
● For what reason would you buy a highest quality piano?
β—‹ For a school/university, concert use, instructive use, home/causual use, decorative
● Is purchasing a piano from a brand with a long legacy important to you? Why?
β—‹ Yes or No
● Is purchasing a piano from a brand that does not use cheap foreign labor important to you? Why?
β—‹ Yes or No
● Would you consult a piano dealer when purchasing a high-investment piano?
β—‹ Yes or No
● When purchasing a new piano, is it important for you to buy from a brand that is well-known? (e.g. Steinway & Sons, Yamaha)
β—‹ Yes or No
● How would you find more information when looking to purchase a piano?
β—‹ The internet, a Dealer, specific company, word-of-mouth
● Would you prefer to buy from piano brands with a wide range of products and price levels or one with a few established products?
β—‹ Yes or No
● What’s a reasonable price for a highest quality grand piano, in your opinion?
β—‹ $10,000-$29,999; $30,000-59,999; $60,000-$99,999; $100,000-$150,000+
● How important is it for brands to be able to customize individual, highest-quality pianos in accordance with the buyer’s needs?
β—‹ 1. Very important, 2. important, 3. somewhat important, 4. not important
● If purchasing a piano, would you be interested in a vertical or grand piano?
β—‹ Vertical or Grand
● What kinds of service do you expect from highest quality piano manufacturers? (check all that apply)
β—‹ Frequent Tune-ups, long-lasting warranties, consulting on preservation, quick and free delivery,
● Would you prefer for your piano to be handmade or factory-made using computerization?
β—‹ Handmade or Factory-made
● What part of the world do you think the best pianos come from: North America, Asia, Eastern/Central Europe, or Western Europe?

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#1969876 - 10/07/12 02:51 PM Re: Piano Buying Decisions! [Re: psilvsss]
JoelW Offline
4000 Post Club Member

Registered: 05/25/12
Posts: 4969
Loc: USA
● Have you heard of Petrof? How?
β—‹ Yes. Through Youtube. I played one at my local piano store. They are nice pianos.
● What do you know about the Petrof brand?
β—‹ Nothing.
● Compare Petrof to a car brand. Why are the two similar?
β—‹ I don't know anything about them.
● Rank the following attributes from most important to least important when purchasing a new piano: brand legacy/prestige, price, performance grade, durability, and service.
β—‹ I don't know how to answer this question in a short sentence.
● What do you consider the best piano brand? Why?
β—‹ Steinway & Sons
● For what reason would you buy a highest quality piano?
β—‹ For ANY REASON (as long as I could afford it).
● Is purchasing a piano from a brand with a long legacy important to you? Why?
β—‹ Yes. I want reliability.
● Is purchasing a piano from a brand that does not use cheap foreign labor important to you? Why?
β—‹ Well yea. The better the quality, the better the experience.
● Would you consult a piano dealer when purchasing a high-investment piano?
β—‹ Never. Their goal is to SELL. Always consult a good technician. Have them come in and get an independent assessment of the piano.
● When purchasing a new piano, is it important for you to buy from a brand that is well-known? (e.g. Steinway & Sons, Yamaha)
β—‹ I think this was already asked.
● How would you find more information when looking to purchase a piano?
β—‹ The internet/dealer.
● Would you prefer to buy from piano brands with a wide range of products and price levels or one with a few established products?
β—‹ Few.
● What’s a reasonable price for a highest quality grand piano, in your opinion?
β—‹ For a great condition six foot Steinway, I'd say a reasonable price would be around $35,000 in my area.
● How important is it for brands to be able to customize individual, highest-quality pianos in accordance with the buyer’s needs?
β—‹ I don't care.
● If purchasing a piano, would you be interested in a vertical or grand piano?
β—‹ Grand.
● What kinds of service do you expect from highest quality piano manufacturers? (check all that apply)
β—‹ I don't know. I bought used.
● Would you prefer for your piano to be handmade or factory-made using computerization?
β—‹ Handmade.
● What part of the world do you think the best pianos come from:
β—‹ Europe.

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#1969941 - 10/07/12 05:35 PM Re: Piano Buying Decisions! [Re: psilvsss]
Peter K. Mose Offline
1000 Post Club Member

Registered: 01/06/12
Posts: 1396
Loc: Toronto, Ontario
I didn't realize there were other brands than Petrof....

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