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#1973283 - 10/14/12 07:04 PM The New Cunningham - a video
Rich Galassini Online   content
8000 Post Club Member

Registered: 05/28/01
Posts: 8977
Loc: Philadelphia/South Jersey
Hi all,

We just produced a simple video on the design and making of the Cunningham Piano. I would love opinions.

We really wanted to stay simple but still give solid information to amateurs and professionals alike.

Is it too long? Not long enough? Not detailed enough? Too detailed?



I am looking forward to your feedback. Thank you in advance.
_________________________
Rich Galassini
Cunningham Piano Co.
Phila, Pa.
Dir. Line (215) 991-0834
rich@cunninghampiano.com
Get Cunningham Piano Email Updates

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#1973290 - 10/14/12 07:19 PM Re: The New Cunningham - a video [Re: Rich Galassini]
pianoloverus Online   content
Yikes! 10000 Post Club Member

Registered: 05/29/01
Posts: 19097
Loc: New York City
I can't offer much comment about the video except that I liked it and it's clearly presented. I do think you chose an excellent piece of music(what was it?)that could appeal to many different musical tastes.

Am I correct in thinking the Cunningham pianos from a while ago were Hailuns with adjustments and refinements added later but the new Cunningham is really a whole new piano design built in the Hailun factory?


Edited by pianoloverus (10/14/12 07:22 PM)

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#1973296 - 10/14/12 07:39 PM Re: The New Cunningham - a video [Re: Rich Galassini]
KurtZ Offline
500 Post Club Member

Registered: 03/13/10
Posts: 774
Loc: The Heart of Screenland
The deal killers are in bold:

It doesn't make me want to buy the cunningham or even to know more about it. The pacing is off. Too much times is spent on the text cards that too often state what's obvious. Poor photo quality. Music's too sleepy. Almost all the shots are from the same medium range and it doesn't do anything to differentiate The Cunningham from Hailun, Feurich, Hoffman, Ritmuller etc.

As a straight how it's made video it's outclassed by many other videos not even not even taking into consideration the slick steinway movie.

BTW, are you telling us that Ningbo needed to be taught how to install a soundboard? That they've been doing it wrong all these years until you clever guys showed up to correct them?

sorry for the bluntness,

Kurt
_________________________
I just wanted to be just "a" guy. That's enough of a life.

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#1973298 - 10/14/12 07:45 PM Re: The New Cunningham - a video [Re: Rich Galassini]
CC2 and Chopin lover Offline
1000 Post Club Member

Registered: 01/12/06
Posts: 1981
Hi Rich,
I loved the production. Not too "in the weeds" but not excessively "dumbed down" either. Length was just right too. Excellent job! Can I ask if that is actually a Cunningham being played for the background music? If so, what size?
_________________________
Piano Technician/Tuner

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#1973310 - 10/14/12 08:17 PM Re: The New Cunningham - a video [Re: Rich Galassini]
Grandpianoman Offline
2000 Post Club Member

Registered: 03/12/05
Posts: 2245
Loc: Portland, Oregon
Hi Rich,

Very well done! I'll tell you what it made me want to do....If I were in the market for a grand, I would have gone to your shop to hear one live. Btw, if that is one of your pianos in the recording, then that is another positive in this well-made video! I wish you the best with the sales!

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#1973319 - 10/14/12 08:56 PM Re: The New Cunningham - a video [Re: Rich Galassini]
Minnesota Marty Online   content

Platinum Supporter until October 5 2014


Registered: 05/15/12
Posts: 6091
Loc: Rochester MN
Hi Rich,

I liked it very much.

I assume this is for use on the store website. Just the fact that it is available to the potential customer is a great benefit, and it really points out that Cunningham is different from all of the others. We might incorrectly use the term "store stencil," but a buyer would not know that terminology and this illustrates that there is the "extra" that sets it apart from the pack, that it is not a stencil. That should help alleviate the continuing problem, which Steinway has, with many believing that the Boston is nothing more than a Kawai stencil.

As others have pointed out, I am wondering if the background music is on a Cunningham. It would be so easy to add a "Performed On" credit at the very end when the pianist and music are credited.

The other thing I wondered about is the identity of very final portrait of the man sitting at the piano. Important info in this instance. My same comment would apply to the exterior photo of the group standing with the new plate. If they are important enough to feature them, we need to know who they are.

Great Job!
_________________________
Marty in Minnesota

It's much easier to bash a Steinway than it is to play one.

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#1973330 - 10/14/12 09:20 PM Re: The New Cunningham - a video [Re: Rich Galassini]
Mark... Offline
4000 Post Club Member

Registered: 11/27/06
Posts: 4372
Loc: Jersey Shore
The video reminded me of this:

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#1973350 - 10/14/12 10:01 PM Re: The New Cunningham - a video [Re: Rich Galassini]
Guapo Gabacho Offline
Full Member

Registered: 01/23/11
Posts: 430
Loc: Rio Grande Valley of Texas
Since you asked; if I were a salesman of your brand, I would not show the film. I would let them think how it was built and not show how it was. Even Samick makes a better quality demo in their factory tour than yours does.
_________________________
'86 Baldwin SF-10

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#1973359 - 10/14/12 10:22 PM Re: The New Cunningham - a video [Re: Rich Galassini]
rocket88 Offline
3000 Post Club Member

Registered: 09/04/06
Posts: 3158
I enjoyed it. It would be nice to know what is the piece of music that is played.

Suggestion: When the words appear, sometimes they come in from left and right and merge, sometimes in some other fashion, and on and on.

However, that approach is very dated (1985 computer "coolness",) and disconcerting today. I would just have the word cards appear in one way, straight on, in a continuous style throughout.

And yes to the name/importance of the guy sitting at the end.
_________________________
Music teacher and piano player.

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#1973363 - 10/14/12 10:29 PM Re: The New Cunningham - a video [Re: Rich Galassini]
backto_study_piano Offline
Full Member

Registered: 01/28/10
Posts: 388
Loc: Australia
Better than some, but I thought some photos didn't show what was meant to be portrayed.

For instance "the bass strings are made ... one at a time" - the photo doesn't seem to portray anything in particular. And the final shot of a customer sitting, leaning on a piano looking bored - took away any excitement that may have built up.

I thought the music was OK - it had a range of the piano covered, but didn't demonstrate the dynamic range - I would have thought something brighter and livelier would suit better.
_________________________
Alan from Australia (and Clara - my Grotrian Concert - she's 7'4" long and ebony) & 2 Allen Organs [long story - the first is for sale] - MDS312 and CF-15.

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#1973365 - 10/14/12 10:32 PM Re: The New Cunningham - a video [Re: Rich Galassini]
PaintedPostDave Offline
Full Member

Registered: 06/09/10
Posts: 492
Loc: Upstate New York
I watched it twice. IMHO it came up short on several counts. First, the still pictures often did not seem to be particularly enlightening or directly related to the attached script. Second, the shots were, in fact, all stills. It would be nice to see the inner rim being actually made (and the outer rim, too). Third, the pictures of the people were not informative and did not augment the text.

The background music was pleasant and relaxing but did not add anything. The sound of a host explaining the pictures (or movies) over the background music would be preferable to me.

In general, it lacked substance, detail, coherence and dynamism.

Therefore, at the risk of being presumptuous, (1) add movement to the pictures (movies rather than stills), (2) replace the pictures of people with something more related to the text and to the construction of a piano, (3) add more detail to each step, (4) review more of the steps in making a piano and (5) add something that might suggest that there is a reason to buy a Cunningham rather than a Ritmueller or Hailun.

When I visited your store and played a small Cunningham grand I was taken by the appearance, the touch and the sound (and the host). Figure out a way to work that in.

Give it another shot.

Dave Koenig
_________________________
Dave Koenig
Yamaha M1A console
1927 Knabe 7' 8" grand
https://sites.google.com/site/analysisofsoundsandvibrations/

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#1973378 - 10/14/12 11:10 PM Re: The New Cunningham - a video [Re: Rich Galassini]
Minnesota Marty Online   content

Platinum Supporter until October 5 2014


Registered: 05/15/12
Posts: 6091
Loc: Rochester MN
The music, and the pianist, are credited at the very end of the video. If you stop it too soon, you won't see them.
_________________________
Marty in Minnesota

It's much easier to bash a Steinway than it is to play one.

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#1973383 - 10/14/12 11:30 PM Re: The New Cunningham - a video [Re: Rich Galassini]
rlinkt Offline
Full Member

Registered: 07/08/12
Posts: 292
Loc: CA
I watched the video. I have two questions:

1. Who is the target audience?
2. What is response you want to generate in the target audience?

Without knowing the background, I would call it a documentary that does not generate the emotional response you may want to generate in a prospective buyer. However, if it is for the purpose of educating and convincing distributors, perhaps it hits the right notes.


Edited by rlinkt (10/15/12 12:32 AM)

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#1973385 - 10/14/12 11:41 PM Re: The New Cunningham - a video [Re: Rich Galassini]
pianoloverus Online   content
Yikes! 10000 Post Club Member

Registered: 05/29/01
Posts: 19097
Loc: New York City
Is the music from Cinq Morceaux Op.10(the only listing I could find for Cing Morceaux)? I don't see any music from that set of pieces that matches what's being played on the video.


Edited by pianoloverus (10/14/12 11:41 PM)

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#1973386 - 10/14/12 11:45 PM Re: The New Cunningham - a video [Re: Rich Galassini]
pianoloverus Online   content
Yikes! 10000 Post Club Member

Registered: 05/29/01
Posts: 19097
Loc: New York City
Rich-If I recall correctly you once gave a post with a list of some of the specific changes you made to Hailun when the Cunninghan was designed. Perhaps those should be included.

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#1973390 - 10/15/12 12:08 AM Re: The New Cunningham - a video [Re: pianoloverus]
Rich Galassini Online   content
8000 Post Club Member

Registered: 05/28/01
Posts: 8977
Loc: Philadelphia/South Jersey
Thank you for all of the feedback. It is all valuable to me and lots of good points that improve future projects like this one.

A few things - the man at the piano at the end of the clip is Andre Watts. I didn't think he would need explanation, but if piano lovers don't recognize him, maybe I should add explanation.

Originally Posted By: pianoloverus
Is the music from Cinq Morceaux Op.10(the only listing I could find for Cing Morceaux)? I don't see any music from that set of pieces that matches what's being played on the video.


PL,

Yes, it is the fourth mvmt. of Cinq Morceaux, Op.10, as played by Marc Andre Hamelin. I called him and got his permission to use the clip that I had. You might remember what Marc said about the New Cunningham Piano - "This is clearly a very good piano for the money."
_________________________
Rich Galassini
Cunningham Piano Co.
Phila, Pa.
Dir. Line (215) 991-0834
rich@cunninghampiano.com
Get Cunningham Piano Email Updates

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#1973405 - 10/15/12 12:52 AM Re: The New Cunningham - a video [Re: Rich Galassini]
turandot Offline
7000 Post Club Member

Registered: 01/27/07
Posts: 7089
Loc: torrance, CA
Originally Posted By: Rich Galassini
Thank you for all of the feedback. It is all valuable to me and lots of good points that improve future projects like this one.

A few things - the man at the piano at the end of the clip is Andre Watts. I didn't think he would need explanation, but if piano lovers don't recognize him, maybe I should add explanation.

Originally Posted By: pianoloverus
Is the music from Cinq Morceaux Op.10(the only listing I could find for Cing Morceaux)? I don't see any music from that set of pieces that matches what's being played on the video.


PL,

Yes, it is the fourth mvmt. of Cinq Morceaux, Op.10, as played by Marc Andre Hamelin. I called him and got his permission to use the clip that I had. You might remember what Marc said about the New Cunningham Piano - "This is clearly a very good piano for the money."


Rich,

You lead a charmed life here. You know the old trick of the occasional private seller/newly-minted member who starts a thread asking for advice on how to go about selling the cherished family herloom and is looking for feedback on how to price it? Usually the opening post comes with pictures and a statement about just how excellent the beloved old turkey is. Of course the last thing the guy is looking for is market exposure....just like you. grin

You've got plover eating out of your hand here....the same plover who slams a Yamaha guy in Chicago for a naivie salute to Yamaha on its birthday. I guess he must be finished with his tally of how his side is ahead. grin So what else is new? The term 'double standard' almost seems inadequate to what passes for selfless promotion around here. I guess there's good reason why plovers often live in marshes pecking here and there in the mud till they come up with something or other to eat.

My advice? Just keep feeding that stuff about Watts and Hamelin saying the Cunningham is clearly a very good piano for the money. Members here are too slow on the draw to note the point at which selling replaces sharing. Oh, and if by chance you overlooked it in the video, you should slip in a mention of the house piano you placed in Sung's studio over at Curtis. If you don't have q promo clip, you can use some footage of the junket to NAMM the two of you made. Of course he was only there to get feedback...just like you. grin

As for the video, I didn't watch it. Other vendors here pay for their ads and I very rarely click on theirs. Can't see a reason to click on something that pretends to be what it isn't.
_________________________
Will Johnny Come Marching Home?
The fate of the modern wartime soldier

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#1973410 - 10/15/12 01:41 AM Re: The New Cunningham - a video [Re: Rich Galassini]
Lipson Offline
Full Member

Registered: 02/06/11
Posts: 53
Loc: Delaware County, PA
I thought the video was a good "intro" piece of work to peak interest in the piano. I know that quality production videos are a lot of work, or expensive if you hire someone. Steinway is the master at quality videos and marketing, so you can emulate them without spending the big bucks they would spend. They've already done the research, so you can copy their techniques. I would use a "better" photo of Watts, a closeup, and better photography in the individual shots, which I showed you when we met a couple weeks ago. The title generation was fine and the length was just right. I would have picked a different piece of music, possibly some Chopin, or Glinka's La Separation, would be nice, as an example.

It would be great to see and hear one played at the end of the video with a regular video of an actual playing.

Top quality photography that you can do yourself would pay, especially if you're making more than one of these, and it would pay to buy some better lighting equipment and camera/video bodies.

You're on the right track, but put in some more "eye candy" to make it appealing along with some actual playing soundtracks.

Neil
Yamaha C5

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#1973419 - 10/15/12 02:28 AM Re: The New Cunningham - a video [Re: Rich Galassini]
ando Online   content
3000 Post Club Member

Registered: 11/23/10
Posts: 3337
Loc: Melbourne, Australia
The glaring oversight for me is the fact that it doesn't mention Hailun. I think rather than conceal this fact it would be better to declare it proudly and describe what makes a Cunningham Hailun different from an ordinary Hailun. The video appears to deliberately mislead the viewer into thinking there is a dedicated Cunningham factory. Buyers are quick onto these things so I think it's a smarter move to get the jump on this and disclose everything about where the piano is built - including country, city and factory and then go on to describe the standards and details you insist on to make it a Cunningham piano.

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#1973480 - 10/15/12 07:45 AM Re: The New Cunningham - a video [Re: ando]
Rich Galassini Online   content
8000 Post Club Member

Registered: 05/28/01
Posts: 8977
Loc: Philadelphia/South Jersey
Originally Posted By: ando
The glaring oversight for me is the fact that it doesn't mention Hailun. I think rather than conceal this fact it would be better to declare it proudly and describe what makes a Cunningham Hailun different from an ordinary Hailun. The video appears to deliberately mislead the viewer into thinking there is a dedicated Cunningham factory. Buyers are quick onto these things so I think it's a smarter move to get the jump on this and disclose everything about where the piano is built - including country, city and factory and then go on to describe the standards and details you insist on to make it a Cunningham piano.


Oh no - this is NOT our goal ando. Thank you for pointing that out. We are very clear about the provenance of the Cunningham on our website and in all of the articles that have been written on the project. Since this video (or an improved version based on input from PW) will go on our site, I simply didn't include that in this video, but it could be certainly added.

Thank you ando and again to all for the feedback.
_________________________
Rich Galassini
Cunningham Piano Co.
Phila, Pa.
Dir. Line (215) 991-0834
rich@cunninghampiano.com
Get Cunningham Piano Email Updates

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#1973510 - 10/15/12 09:31 AM Re: The New Cunningham - a video [Re: Rich Galassini]
jdw Online   content
500 Post Club Member

Registered: 03/04/11
Posts: 804
Loc: Philadelphia, PA
A couple of editing notes on the text: "its" should have no apostrophe. Also there's a comma missing from a sentence that goes something like "the piano, now finely polished (or whatever it said) *comma*...." And stain and finish (plural) *are* applied.

I agree with the criticism above of the text coming in from the sides. You could use fade-in instead if you want part of the text read first. I also thought the different type sizes were a little distracting.
_________________________
1989 Baldwin R

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#1973537 - 10/15/12 10:47 AM Re: The New Cunningham - a video [Re: turandot]
Roger Ransom Online   content
1000 Post Club Member

Registered: 01/19/05
Posts: 1227
Loc: SouthWest Michigan
Originally Posted By: turandot


Rich,

You lead a charmed life here. You know the old trick of the occasional private seller/newly-minted member who starts a thread asking for advice on how to go about selling the cherished family herloom and is looking for feedback on how to price it? Usually the opening post comes with pictures and a statement about just how excellent the beloved old turkey is. Of course the last thing the guy is looking for is market exposure....just like you. grin

You've got plover eating out of your hand here....the same plover who slams a Yamaha guy in Chicago for a naivie salute to Yamaha on its birthday. I guess he must be finished with his tally of how his side is ahead. grin So what else is new? The term 'double standard' almost seems inadequate to what passes for selfless promotion around here. I guess there's good reason why plovers often live in marshes pecking here and there in the mud till they come up with something or other to eat.

My advice? Just keep feeding that stuff about Watts and Hamelin saying the Cunningham is clearly a very good piano for the money. Members here are too slow on the draw to note the point at which selling replaces sharing. Oh, and if by chance you overlooked it in the video, you should slip in a mention of the house piano you placed in Sung's studio over at Curtis. If you don't have q promo clip, you can use some footage of the junket to NAMM the two of you made. Of course he was only there to get feedback...just like you. grin

As for the video, I didn't watch it. Other vendors here pay for their ads and I very rarely click on theirs. Can't see a reason to click on something that pretends to be what it isn't.


+1
_________________________
Laugh More
Yamaha G7 - Roland FP7

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#1973562 - 10/15/12 12:14 PM Re: The New Cunningham - a video [Re: Rich Galassini]
Lluís Offline
Full Member

Registered: 09/09/09
Posts: 313
Loc: Barcelona,Spain, European Unio...
I recomend you two things: Change the photos for videos and the text for voice. This will make the video more dinamic.
_________________________
1942 Challen Baby Grand Piano

1855 Pleyel Pianino (Restoring -> www.pleyelrestoration.blogspot.com )

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#1974040 - 10/16/12 11:54 AM Re: The New Cunningham - a video [Re: Rich Galassini]
leemax Offline
500 Post Club Member

Registered: 12/16/10
Posts: 501
Loc: pacific nw, usa
I agree with most of what PaintedPostDave said. I also find the moving text and the odd jerks and fades quite distracting. I have never liked that sort of presentation, and it does seem dated. I did not recognize Andre Watts at the end, and in any case I think it should have a picture of someone actually playing the piano, not just sitting slouched there looking like a random person. Perhaps a factory worker getting ready to go off shift.

I looked again at that last photo, and the white spinet with the coats or whatever dumped on top doesn't add to the overall effect in any sort of positive way.

Also, "hardwoods", in the sense you are using it, is one word, not two.
_________________________
Lee

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#1974215 - 10/16/12 06:34 PM Re: The New Cunningham - a video [Re: Rich Galassini]
MacDan Offline
Full Member

Registered: 04/26/06
Posts: 89
Loc: Tampa, FL
Rich,

As a former producer of educational documentary video, I would offer the following suggestions, many of which have already been pointed out in various forms:

1.) Write a script if you haven't already - even if you don't plan to have any dialogue. Storyboard your ideas, even in a very basic way, so you can understand the flow and how you want to convey the message. Planning makes the finished product far better.

2.) As with the previous item, come up with a message. What do you want the viewer to think/feel/act on when they are done viewing the piece? As I watched this, I thought, "This is nice," but when it was over I didn't really have a "takeaway". I wasn't motivated to learn more about Cunningham, or have it suggested that I should want to try one, etc. You can also tell the viewer what you are going to do, or the idea you want to convey at the outset. "We think our pianos are the greatest, and we're going to show you why as we take you through the exacting process of how a Cunningham is made."

3.) Choose a very basic font for any text. Arial or a good font with a serif - it's far easier on the eyes and allows the viewer to concentrate more on the visuals than reading the text. Rather than have text "cards" (your text between stills) superimpose the text on the image of possible, taking up no more than 1/4 to 1/3 of the screen, and have it at the bottom. Use fades for the text transitions if you use text on a background by itself - slides and bounces distract the viewer and look amateurish.

4.) Transitions - stick with one style of transition and use it. Don't get the amateur's obsession to use every transition that's available. Fades or cross fades are good and don't "jar" the viewer like cuts and slides. The "KISS" approach is always a safe one here!

5.) Still images - get the very best quality still images you can - when poor quality images are imported into video, there are often losses due to the conversion that affect the quality. Start out with high definition, high quality, well composed and lit images, and they will carry through well in the final product.

6.) Assume nothing about your viewer. I didn't realize that it was Andrew Watts at the close, but when someone mentioned it, I had an "a-ha!" moment. There was nothing in the content that would have made me expect to see Andrew Watts in the video. Use a stripe or other visual cue to identify the person if you want the audience to know who it is.

7.) As with #6, credit or identify the music in the background if you can, ideally at the beginning. It can be a distraction for someone to sit through the video wondering what the piece is while the video is playing. It's also a good opportunity to point out that it is being played on a Cunningham - don't expect your viewers to make that assumption.

Close with some sort of a tag or bump, that is, tell the viewer what they should do next. "Visit our Web site at www.cunningham. com for more information", or "Call us at xxx.xxx.xxxx" to schedule a visit to experience a Cunningham". Encourage the viewer to act, and give them directions as to how they should do so.

I hope I didn't sound critical - it is my intent to be constructive. I think you have a wonderful product, but if it isn't presented properly it won't matter - the perception might be poor if the presentation is as well.

You are more than welcome to contact me off list if you have any questions. I am more than happy to help if you like.

Dan

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#1974218 - 10/16/12 06:41 PM Re: The New Cunningham - a video [Re: MacDan]
accordeur Offline
1000 Post Club Member

Registered: 06/23/06
Posts: 1112
Loc: Québec, Canada
Originally Posted By: MacDan
Rich,

As a former producer of educational documentary video, I would offer the following suggestions, many of which have already been pointed out in various forms:

1.) Write a script if you haven't already - even if you don't plan to have any dialogue. Storyboard your ideas, even in a very basic way, so you can understand the flow and how you want to convey the message. Planning makes the finished product far better.

2.) As with the previous item, come up with a message. What do you want the viewer to think/feel/act on when they are done viewing the piece? As I watched this, I thought, "This is nice," but when it was over I didn't really have a "takeaway". I wasn't motivated to learn more about Cunningham, or have it suggested that I should want to try one, etc. You can also tell the viewer what you are going to do, or the idea you want to convey at the outset. "We think our pianos are the greatest, and we're going to show you why as we take you through the exacting process of how a Cunningham is made."

3.) Choose a very basic font for any text. Arial or a good font with a serif - it's far easier on the eyes and allows the viewer to concentrate more on the visuals than reading the text. Rather than have text "cards" (your text between stills) superimpose the text on the image of possible, taking up no more than 1/4 to 1/3 of the screen, and have it at the bottom. Use fades for the text transitions if you use text on a background by itself - slides and bounces distract the viewer and look amateurish.

4.) Transitions - stick with one style of transition and use it. Don't get the amateur's obsession to use every transition that's available. Fades or cross fades are good and don't "jar" the viewer like cuts and slides. The "KISS" approach is always a safe one here!

5.) Still images - get the very best quality still images you can - when poor quality images are imported into video, there are often losses due to the conversion that affect the quality. Start out with high definition, high quality, well composed and lit images, and they will carry through well in the final product.

6.) Assume nothing about your viewer. I didn't realize that it was Andrew Watts at the close, but when someone mentioned it, I had an "a-ha!" moment. There was nothing in the content that would have made me expect to see Andrew Watts in the video. Use a stripe or other visual cue to identify the person if you want the audience to know who it is.

7.) As with #6, credit or identify the music in the background if you can, ideally at the beginning. It can be a distraction for someone to sit through the video wondering what the piece is while the video is playing. It's also a good opportunity to point out that it is being played on a Cunningham - don't expect your viewers to make that assumption.

Close with some sort of a tag or bump, that is, tell the viewer what they should do next. "Visit our Web site at www.cunningham. com for more information", or "Call us at xxx.xxx.xxxx" to schedule a visit to experience a Cunningham". Encourage the viewer to act, and give them directions as to how they should do so.

I hope I didn't sound critical - it is my intent to be constructive. I think you have a wonderful product, but if it isn't presented properly it won't matter - the perception might be poor if the presentation is as well.

You are more than welcome to contact me off list if you have any questions. I am more than happy to help if you like.

Dan


+1
_________________________
Jean Poulin

Musician, Tuner and Technician

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#1974299 - 10/16/12 10:10 PM Re: The New Cunningham - a video [Re: Rich Galassini]
Dave B Offline
1000 Post Club Member

Registered: 08/01/11
Posts: 1733
Loc: Philadelphia area
It's a great pic of Andre Watts. He's very popular and recognized here in the Philly area.

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#1974433 - 10/17/12 08:01 AM Re: The New Cunningham - a video [Re: Rich Galassini]
VGrantano Offline
500 Post Club Member

Registered: 11/21/04
Posts: 771
Loc: New Jersey
Folks,I can't believe you didn't reconize
ANDRE WATTS.

Rich, I would agree as someone said above, It needs more
close ups. For instance the string maybe half wound and
then finished.A pair of hands should be shown.
A couple shots of workers hands,with tools would be good.
It looks like a very good base, now build on it.

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#1974439 - 10/17/12 08:17 AM Re: The New Cunningham - a video [Re: Rich Galassini]
Minnesota Marty Online   content

Platinum Supporter until October 5 2014


Registered: 05/15/12
Posts: 6091
Loc: Rochester MN
It really doesn't matter if the PW crowd recognizes Andre Watts.

Would the first time piano shopper recognize Andre Watts? It goes back to what is the target audience.
_________________________
Marty in Minnesota

It's much easier to bash a Steinway than it is to play one.

Top
#1974468 - 10/17/12 09:33 AM Re: The New Cunningham - a video [Re: Dave B]
MacDan Offline
Full Member

Registered: 04/26/06
Posts: 89
Loc: Tampa, FL
Originally Posted By: Dave B
It's a great pic of Andre Watts. He's very popular and recognized here in the Philly area.


And this comes back to one of my points. If you are only planning to show this in the Philadelphia area, fine. However, if you are posting it on a web site, assume that close to 99% of the viewers will not know who it is.

My example is just that - I know who Andre Watts is, but not by sight. Without some sort of identification, the picture has no significance to the majority of the viewers.

You have to take something like this down to a very basic level and make no assumptions.

Dan

Top
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