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A fellow voice teacher and I have recently opened up a school for private voice and piano lessons. We have a policy that is very clear and not overbearing, and we are upfront with the cost of our lessons. We charge a registration fee once per semester of $25 per student to defray the costs of things that are not covered in our hourly lesson rate such as printing of programs for recitals and organizing recitals/performance opportunities, billing/collections, scheduling, etc. - administrative stuff.

With some of the parents who were students with my partner previously out of her home, they questioned this fee, having never had to pay it before. My partner was charging quite a bit less (undercharging her students) so this is natural because they had quite an increase in what they had to pay previously. I have no problem explaining any charges that we have.

However, there have been some new students who come and ask if we could waive the fee. Why would you even ask that?? I understand wanting to know what it's for, but when you're driving around a lexus SUV and you have no apparent problems paying for your daughter's myriad dance lessons, why would you haggle over a $25 fee?

I'm thinking perhaps the issue is in how we are presenting it somehow. We are upfront about the fee and not apologetic, but perhaps there is a way we can present it to help avoid this coming up. Has anyone else had this problem, and what did you do to resolve it? (We told the mother that we cannot waive the fee, by the way).


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Do they mean that they want a trial period without the fee, to help decide whether to take lessons or not?

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Originally Posted by ten left thumbs
Do they mean that they want a trial period without the fee, to help decide whether to take lessons or not?


Correct, but we charge the registration fee for all students. We offer a trial period for 8 lessons.

Last edited by Morodiene; 11/27/12 10:05 AM.

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Fair enough.

So how about:

Would you waive the fee for us?
Why should I?

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If you charge a fee once per semester, could you not spread that fee across all lesson fees, which would mean an increase of maybe $1.00 or less? "Registration fee" does sound weird since usually one registers once, and you're having it happen every semester. Why call it anything since it's recurring? Your fees are designed to give you a profit which comes after covering your business costs and there is no reason to enumerate like this.

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Originally Posted by keystring
If you charge a fee once per semester, could you not spread that fee across all lesson fees, which would mean an increase of maybe $1.00 or less? "Registration fee" does sound weird since usually one registers once, and you're having it happen every semester. Why call it anything since it's recurring? Your fees are designed to give you a profit which comes after covering your business costs and there is no reason to enumerate like this.


Most schools charge a registration fee, usually much more than $25 per semester. This is standard practice in this area. I'm not really questioning whether or not we should charge it, and I know several teachers on this forum charge something similar in addition to regular lesson tuition.


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Originally Posted by Morodiene

Most schools charge a registration fee, usually much more than $25 per semester. This is standard practice in this area. I'm not really questioning whether or not we should charge it, and I know several teachers on this forum charge something similar in addition to regular lesson tuition.

You were asking about ensuring a good reaction, and this came to mind. If you included the costs that the "registration fee" is covering into your lesson rates then the problem with these few families questioning it would disappear. It was a suggestion. It is mostly about how you present it and the name. With schools, registration fees cover the costs of registration. You don't actually have registration procedures and staff to pay for that kind of work, for students who continue with you. Your fees are for covering incidental costs such as buying books and for recitals. If you get rid of the name and include those costs in your lesson fees, there is nothing to be confused about.

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I think you need to rehearse in front of a mirror that this is now a *school*. Yes, it's still you 2 same friendly neighborhood teachers teaching one-on-one voice and piano as before, but now that you two are together in rented space it has become a music school. You aim to grow, and already there are institutional expenses, and you two faculty are proud that you have managed to keep the initial registration fee to just $25 per semester.

This won't fix the problem of families being cheap, or questioning you, or whining, but these phrases need to become your new mantra. And if someone asks for you to waive this fee, you need to practice one more line in front of the mirror: "I'm sorry."

Last edited by Peter K. Mose; 11/27/12 12:45 PM.
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Stuff like that tends to happen when there's a policy change or a fee increase.


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Originally Posted by Peter K. Mose
.... the initial registration fee to just $25 per semester.

That wording will create a problem, and there is no reason to keep it. When students register in an institution, this is done within a complex organization involving hundreds of students, many teachers, and record keeping requirements. This requires the time of salaried employees. You are not doing this as a private teacher. The fee that you are charging is to cover expenses such as books and material, the costs involved in recitals etc. Anyone who knows what registration is will tend to be suspicious of that title, or confused by it. If you simply include the costs spread out over the fees, you avoid all of that. Why not do it that way? That is what most businesses do. If I were to break down my charges in an invoice, it would confuse my clients and lead to arguing and haggling. Such breakdowns are needed by the tax man, not your customer.

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People don't like being nickle and dimed. I'd just increase lesson rates and get rid of the registration fee.

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I agree with Lady Chen.
It is not necessary to complicated the process of getting money from your customers.
Add on: I do not charge registration fee either for new or returning students

Last edited by ezpiano.org; 11/27/12 03:35 PM.

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I have a music school in retail space. I charge an annual registration fee: for beginners it's $100, for returning students it's $75. I specify exactly what's covered in the fee because, as others have said, parents don't like to feel that they're paying yet again for someone to type their name into a computer and shuffle a few papers.

Maybe I missed it, but I'm curious why you charge this fee by the semester rather than by the year. In my mind, I want parents to think of piano lessons as enrollment for the school year, not for just a semester that they have to re-enroll to continue.



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FWIW, I tell perspective students/parents that the "registration" fee is really an activities fee, so I don't have to nickel and dime them through the year for miscellaneous expenses incurred on behalf of their students. From a business POV, it saves accounting time (and errors), thus keeping tuition as low as possible. Plus, there are some recurring student expenses which you'll end up eating if a family moves/withdraws from lessons, and this once a year fee (in my case) also serves as a "commitment to lessons" as it is applied during the summer months for the coming year.

As it serves so many useful purposes well, the question in my mind is why those of you who don't charge such a fee, don't.


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Um. To compete against those teachers that do charge a fee.

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Are you saying that teachers should continually lower their prices to the lowest possible level? Then go out of business? Wouldn't it make more sense to compete on quality of teaching and breadth of offerings?


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To be frank, in most cases, the customer cannot make an accurate distinction between two piano teachers. Most don't bother to try.

They will choose you based on some combination of these factors in relevant order:

Location
Price
Kindness
Whether you include pop tunes in your program.
Whether they felt you "clicked" with them when they phoned you.
Whether you seemed to "have it together" when they first encountered you.

John wrote: Wouldn't it make more sense to compete on quality of teaching and breadth of offerings?
To whom would it make more sense? To the ideal customer or to the ones you actually encounter?

I don't think it's a good idea to charge a registration fee for the reasons keystring has mentioned.

As I've said in previous posts elsewhere, music teachers form organizations which try to promote their best interests as a profession, and those of the children they serve. It would be wonderful if all piano teachers read tips on how to maintain a "professional" studio. But, because the profession is unregulated, anybody who can't meet those standards will need to gather students in their own way. They will choose to undercut your price and will not charge the registration fee. Or even if they are great teachers, they will perhaps be married to a wealthier person and be able to run a business without the registration fee.

Last edited by Candywoman; 11/28/12 12:59 AM. Reason: grammar
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Originally Posted by Candywoman
Location
Price
Kindness
Whether you include pop tunes in your program.
Whether they felt you "clicked" with them when they phoned you.
Whether you seemed to "have it together" when they first encountered you.

And, in this part of the country: your nationality/ethnic background (and the ability to speak that nation's or ethnic group's language)! Some ethnic groups tend to stick together among themselves tighter than other groups. Some ethnic groups have a complete lack of piano teachers, so they by force have to find piano teachers from other cultures.

This problem has led to much, much frustration when it comes to recruiting new students.


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Originally Posted by John v.d.Brook
FWIW, I tell perspective students/parents that the "registration" fee is really an activities fee, so I don't have to nickel and dime them through the year for miscellaneous expenses incurred on behalf of their students. From a business POV, it saves accounting time (and errors), thus keeping tuition as low as possible. Plus, there are some recurring student expenses which you'll end up eating if a family moves/withdraws from lessons, and this once a year fee (in my case) also serves as a "commitment to lessons" as it is applied during the summer months for the coming year.

As it serves so many useful purposes well, the question in my mind is why those of you who don't charge such a fee, don't.


Perhaps "Activities Fee" would be a better name for it. We do have more work as far as signing up students and collecting payment (because I'm doing it all for two studios and a class now), but activities is much easier to explain and fits more what it is really for.

We just increased our rates for most of our returning students this year, and even some we had to "grandfather" in with their old rate or some compromise so gradually get them accustomed to the higher rate. To then increase the rate further by adding in the fee to lessons defeats that purpose. Plus, I want them to understand that there are other expenses that we incur, usually personally, for their child that are not covered by lessons. I have no problem explaining to them why we have it - in fact, I enjoy answering because then they will gain insight into these "hidden" expenses that we have to give their child the best musical education we can. But I guess just the name itself is not the best explanation for it.

Perhaps next year we will charge once-a-year, but we figured twice would be more manageable on their pocketbooks.


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Originally Posted by dumdumdiddle
I have a music school in retail space. I charge an annual registration fee: for beginners it's $100, for returning students it's $75. I specify exactly what's covered in the fee because, as others have said, parents don't like to feel that they're paying yet again for someone to type their name into a computer and shuffle a few papers.

Maybe I missed it, but I'm curious why you charge this fee by the semester rather than by the year. In my mind, I want parents to think of piano lessons as enrollment for the school year, not for just a semester that they have to re-enroll to continue.



I explained in my response to John's post. Perhaps we'll change this next year, though. We'll have those who are grandfathered no longer grandfathered, so we may not want to increase them and make it an annual fee just yet.


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