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#2186262 - 11/21/13 11:13 AM Lies Music Teachers Believe
nyke Offline
Full Member

Registered: 08/17/13
Posts: 49
Can you relate to any of these "Lies" ? If you are trying to grow your private music studio n my latest blog post I discuss some pitfalls to avoid-
http://musicacademyadvantage.com/lies-music-teachers-believe/

Lies Music Teachers Believe

Building a music lesson business can be very challenging. When students continuously quit and you constantly need to enforce your studio policy you may find that building your studio is next to impossible. The first thing you have to do is rid yourself of negative thoughts and here are some constant hang ups that keep us from moving forward to building a successful studio.

1. I just need to be good at what I do and my business will be successful

Being the best studio is not good enough. I have seen numerous music teachers who are really great at teaching and are also superb musicians and still are unable to attract enough students and clientele to rely on music lessons as a full-time steady income. If you focus on learning real business strategies, implementing marketing systems and goals in your business structure you will become the success you have always dreamed of!

2. Music teaching can only be a hobby business or a labor of love

The amount of money that is available to you if you apply the right structure and technique towards building your studio as a business is right in front of your eyes and many music teachers don’t even realize it. Researchers have already done the work for us and the word is out about the benefit of enrolling in music lessons and how imperative it is if you want your child to have the slightest chance at being competitive in life! Once you put your business techniques into motion potential customers will be knocking down your door to ask you to teach their child all of the knowledge you have within you!

3. It’s a business, it’s supposed to be hard work and long hours, it’ll get better

Working extended hours and double shifts is the number one way to achieve burnout as an entrepreneur. Instead you want to be able to stay fresh and positive towards your music lesson business so that you can be focused and provide a quality learning environment. Divide the income you need by the number of hours you have to work and average the result with the standard rate in your area. When I first began teaching my rate was very low, when I needed to decrease the number of students I was teaching I raised my hourly rate and therefore was still able to make the same amount of money I was making prior to downsizing.

4. We just need to get our name out there

Getting your name out there is great however you want to focus on branding your business. What makes you different from the teacher next door or down the street? What can you offer or guarantee? Some of the ways I have branded my studio have been through mentioning in my advertisements the family atmosphere and how we care about all of the students. In addition to that we mention our flexibility in time slots, affordability of lessons, and most of all mentioning the convenience of our location. Think of branding as letting your customers know what you do well and what your company is known for. When the clients come in for a consultation I inform them of the major benefits of studying in my studio. For instance, we specialize in helping students to progress at a faster rate, and our students participate in state level grading programs as well as receive trophies for their hard work. Clients already believe that you can do the job (that’s why you are in business) so no need to teach them during a trial lesson – instead spend time informing them of why your studio is the best above all the others.



5. If only I could get more clients in the door my business would be successful

More clients just any kind of way is a fast tracked path towards stress and failure as well. Focusing on attracting the right kind of students will ensure that you have success. If you only want to teach beginners and that’s what you are best at don’t market and advertise for all levels when that’s not what you specialize in-it will only leave you frustrated. I recently encountered the same experience when I was working with a lot of in-home clients and I wanted to transition to only offering lessons at my studio I found that in the middle of the transition I was losing more students than gaining students at my set location. Although, I was tempted to going back to offering in home lessons in the mean time to carry me over, I didn’t because I knew I would’ve lost focus. Instead I focused on getting more students to come to my set location and by doing so I was able to fill that void.

6. I have to lower my prices to beat out my competition

Why do we always feel as the service provider cheaper rate equal more clients?? When if were the recipient of the service our first question would be…what’s wrong with this product? As the owner of your business realize that lowering rates will not help you to build a quality clientele. Charge rates based on the average rate in your area. For instance if the average rate in your area is $25 per 30 minute lesson, charge $23 or $26 however charging extremely below the rate such as $16 will only make it that much more challenging for you to attract quality clients who respect what you have to offer. If you are a well trained music instructor and are able to provide a professional service for your business then there’s no reason why you can’t charge the standard rate. My experience with charging a lower rate is that you will attract clients that don’t appreciate what you have to offer.

7. I could do this on my own

Although it may seem very easy, running a music school is a challenging profession. It takes organizational skills, communication skills and just like any other business it takes money and time to grow into being a substantial business. Sometimes seeing an instructor at an awesome recital as an end results can get you beaming and dreaming of ways to start your own studio full of talented musicians. If that’s what you desire to do then make sure you have full understanding of the work that happens behind the scenes too!

8. This is the way it’s always been done, so I will continue this way!

Adopting new techniques and new methods will always keep you ahead of your competition. So take time and attend workshops and music events in your area at least once a year to stay abreast of new methods. Also subscribe to blogs such as this (www.musicacademyadvantage.com) and other magazines that will help you stay up to date with new techniques.

If you have identified at least one of these “Lies” within yourself its okay because we all have been there. It’s wonderful that you are educating yourself so that you can develop quality skills of being a successful entrepreneur and apply that to running the business of your dreams.
_________________________
Nyshia Cook
Blog Writer at http://musicacademyadvantage.com/
-A Business Resource for music teachers!
http://facebook.com/MusicAcademyAdvantage
Twitter Follow: @MusicAcademyAdv

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#2186304 - 11/21/13 12:37 PM Re: Lies Music Teachers Believe [Re: nyke]
dumdumdiddle Offline
1000 Post Club Member

Registered: 09/16/06
Posts: 1263
Loc: California
I see a problem with #2 in that there are too many piano teachers out there who ARE teaching as a hobby and not as a business. They don't charge as much since they're not teaching to earn a living (and most likely have a spouse who is the breadwinner, with health insurance and benefits).
_________________________
Music School Owner
Early Childhood Music Teacher/Group Piano Teacher/Private Piano Teacher
Member of MTAC and Guild

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#2186308 - 11/21/13 12:47 PM Re: Lies Music Teachers Believe [Re: nyke]
nyke Offline
Full Member

Registered: 08/17/13
Posts: 49
Well that's up to the individual, some teachers choose to focus on having a small quality bunch of students while others chose to have a large variety of students. However for the ones that want to be able to subsidies there income they need to stop thinking of the business as a hobby.
_________________________
Nyshia Cook
Blog Writer at http://musicacademyadvantage.com/
-A Business Resource for music teachers!
http://facebook.com/MusicAcademyAdvantage
Twitter Follow: @MusicAcademyAdv

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#2186423 - 11/21/13 03:41 PM Re: Lies Music Teachers Believe [Re: nyke]
KurtZ Offline
500 Post Club Member

Registered: 03/13/10
Posts: 852
Loc: The Heart of Screenland
"how imperative it is if you want your child to have the slightest chance at being competitive in life!"

Hyperbole much?
_________________________
I just wanted to be just "a" guy. That's enough of a life.

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#2186431 - 11/21/13 03:56 PM Re: Lies Music Teachers Believe [Re: nyke]
AZNpiano Online   sleepy
5000 Post Club Member

Registered: 08/07/07
Posts: 5421
Loc: Orange County, CA
Originally Posted By: nyke
If you focus on learning real business strategies, implementing marketing systems and goals in your business structure you will become the success you have always dreamed of!

Ha. Right. whistle

Originally Posted By: nyke
My experience with charging a lower rate is that you will attract clients that don’t appreciate what you have to offer.

Funny. When I charged 1/3 of what I'm charging now, I got lots of great students who practiced, worked hard, and won a bunch of competitions. Now I'm teaching a bunch of rich kids who never practice, don't know the definition of work, and will fall on their faces if they entered competitions.
_________________________
Private Piano Teacher and MTAC Member

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#2186444 - 11/21/13 04:16 PM Re: Lies Music Teachers Believe [Re: AZNpiano]
Gary D. Online   content
4000 Post Club Member

Registered: 08/30/08
Posts: 4750
Loc: South Florida
Originally Posted By: AZNpiano

Funny. When I charged 1/3 of what I'm charging now, I got lots of great students who practiced, worked hard, and won a bunch of competitions. Now I'm teaching a bunch of rich kids who never practice, don't know the definition of work, and will fall on their faces if they entered competitions.

You mean charging more doesn't necessarily mean better students? Money isn't everything? laugh
_________________________
Piano Teacher

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#2186467 - 11/21/13 04:49 PM Re: Lies Music Teachers Believe [Re: Gary D.]
AZNpiano Online   sleepy
5000 Post Club Member

Registered: 08/07/07
Posts: 5421
Loc: Orange County, CA
Originally Posted By: Gary D.
Originally Posted By: AZNpiano

Funny. When I charged 1/3 of what I'm charging now, I got lots of great students who practiced, worked hard, and won a bunch of competitions. Now I'm teaching a bunch of rich kids who never practice, don't know the definition of work, and will fall on their faces if they entered competitions.

You mean charging more doesn't necessarily mean better students? Money isn't everything? laugh

Well, by charging more, at least I can afford to kick out unwanted students. I'm on the brink of doing just that.
_________________________
Private Piano Teacher and MTAC Member

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#2186477 - 11/21/13 05:10 PM Re: Lies Music Teachers Believe [Re: AZNpiano]
Gary D. Online   content
4000 Post Club Member

Registered: 08/30/08
Posts: 4750
Loc: South Florida
Originally Posted By: AZNpiano
Originally Posted By: Gary D.
Originally Posted By: AZNpiano

Funny. When I charged 1/3 of what I'm charging now, I got lots of great students who practiced, worked hard, and won a bunch of competitions. Now I'm teaching a bunch of rich kids who never practice, don't know the definition of work, and will fall on their faces if they entered competitions.

You mean charging more doesn't necessarily mean better students? Money isn't everything? laugh

Well, by charging more, at least I can afford to kick out unwanted students. I'm on the brink of doing just that.

I think it's all about getting the pricing right, no easy matter.
_________________________
Piano Teacher

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#2187147 - 11/23/13 01:40 AM Re: Lies Music Teachers Believe [Re: nyke]
Candywoman Offline
500 Post Club Member

Registered: 07/14/03
Posts: 832
It's too dramatic to call these "lies". Aren't you just saying that you need a marketing plan to succeed at piano teaching, and that you have to price your lessons carefully?

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#2187157 - 11/23/13 02:58 AM Re: Lies Music Teachers Believe [Re: nyke]
stalefleas Offline
Full Member

Registered: 08/16/13
Posts: 249
This reads like an advertisement.

Not interested.

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#2187206 - 11/23/13 08:15 AM Re: Lies Music Teachers Believe [Re: nyke]
nyke Offline
Full Member

Registered: 08/17/13
Posts: 49
An advertisement of what? It's just an article, I enjoy writing articles on my blog to reach out to music teachers and share my experience as well as other teacher's experience in the music lesson business.
_________________________
Nyshia Cook
Blog Writer at http://musicacademyadvantage.com/
-A Business Resource for music teachers!
http://facebook.com/MusicAcademyAdvantage
Twitter Follow: @MusicAcademyAdv

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#2187207 - 11/23/13 08:19 AM Re: Lies Music Teachers Believe [Re: Candywoman]
nyke Offline
Full Member

Registered: 08/17/13
Posts: 49
Basically that is my point however I decided to call it Lies because a lot of times those points are things we sometimes start to tell ourselves over the years of doing lessons to excuse why we cannot grow our studios. Just like a lie, is basically an excuse as to why someone doesn't want to realize the truth.
_________________________
Nyshia Cook
Blog Writer at http://musicacademyadvantage.com/
-A Business Resource for music teachers!
http://facebook.com/MusicAcademyAdvantage
Twitter Follow: @MusicAcademyAdv

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#2187252 - 11/23/13 09:55 AM Re: Lies Music Teachers Believe [Re: nyke]
malkin Offline
2000 Post Club Member

Registered: 04/18/09
Posts: 2417
Loc: *sigh* Salt Lake City
Originally Posted By: nyke
An advertisement of what? It's just an article, I enjoy writing articles on my blog to reach out to music teachers and share my experience as well as other teacher's experience in the music lesson business.


Exactly that. It is an advertisement for your blog, your twitter feed and your facebook.
_________________________
A good student is one who makes the teacher feel like a good teacher.

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#2187294 - 11/23/13 11:45 AM Re: Lies Music Teachers Believe [Re: malkin]
nyke Offline
Full Member

Registered: 08/17/13
Posts: 49
I appreciate you taking the time to read my article and commenting. As always I post the articles on all discussion forums to provoke thought or conversation to build awareness and also seek others opinions on topics. These articles are not just for people to come to MY blog (which by the way doesn't benefit me a
in any way other than it does by posting a question or a comment here on the discussion forum). & by the way what is wrong with getting people to come to MY blog if the article benefits them? ?
Many of the readers have found it to be beneficial... Because they have chosen to subscribe.
_________________________
Nyshia Cook
Blog Writer at http://musicacademyadvantage.com/
-A Business Resource for music teachers!
http://facebook.com/MusicAcademyAdvantage
Twitter Follow: @MusicAcademyAdv

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#2187315 - 11/23/13 12:20 PM Re: Lies Music Teachers Believe [Re: nyke]
keystring Online   content
Yikes! 10000 Post Club Member

Registered: 12/11/07
Posts: 11572
Loc: Canada
I'm interested in what the teachers in this forum think. Are you subject to the misperceptions that have been listed? Do you ascribe to the same solutions (insofar as there are concrete solutions)?

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#2187323 - 11/23/13 12:40 PM Re: Lies Music Teachers Believe [Re: malkin]
Gary D. Online   content
4000 Post Club Member

Registered: 08/30/08
Posts: 4750
Loc: South Florida
Originally Posted By: malkin
Originally Posted By: nyke
An advertisement of what? It's just an article, I enjoy writing articles on my blog to reach out to music teachers and share my experience as well as other teacher's experience in the music lesson business.


Exactly that. It is an advertisement for your blog, your twitter feed and your facebook.

It certainly seems that way to me...
_________________________
Piano Teacher

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#2187340 - 11/23/13 01:15 PM Re: Lies Music Teachers Believe [Re: Gary D.]
nyke Offline
Full Member

Registered: 08/17/13
Posts: 49
Originally Posted By: Gary D.
Originally Posted By: malkin
Originally Posted By: nyke
An advertisement of what? It's just an article, I enjoy writing articles on my blog to reach out to music teachers and share my experience as well as other teacher's experience in the music lesson business.


Exactly that. It is an advertisement for your blog, your twitter feed and your facebook.

It certainly seems that way to me...


Ok if you also don't find the articles beneficial no one is making you read them.
However it must've moved you in order for you to leave a comment.
_________________________
Nyshia Cook
Blog Writer at http://musicacademyadvantage.com/
-A Business Resource for music teachers!
http://facebook.com/MusicAcademyAdvantage
Twitter Follow: @MusicAcademyAdv

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#2187342 - 11/23/13 01:17 PM Re: Lies Music Teachers Believe [Re: keystring]
nyke Offline
Full Member

Registered: 08/17/13
Posts: 49
@keystring
Exactly I feel the same way its just an article of suggestions if it benefits someone then great if not so what
lol I also copied this blog post from my blog site so I forgot the last paragraph asked people to subscribe.... I would have removed that- had I known it would stir up so much drama.....o well life goes on. whome
_________________________
Nyshia Cook
Blog Writer at http://musicacademyadvantage.com/
-A Business Resource for music teachers!
http://facebook.com/MusicAcademyAdvantage
Twitter Follow: @MusicAcademyAdv

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#2187381 - 11/23/13 02:38 PM Re: Lies Music Teachers Believe [Re: nyke]
keystring Online   content
Yikes! 10000 Post Club Member

Registered: 12/11/07
Posts: 11572
Loc: Canada
Nyke, I started to respond to your post where you were telling me you are a teacher who.... but you've edited it since then, so I'm scrapping that part. smile

I asked how the other teachers here relate both to the proposed misperceptions, and the solutions, because forums are for dialogues. With so many teachers, there will also be different ideas.

In regards to the other issue: In this modern age, one way of getting one's business known is to do what you did. That is: create a blog, write articles that will bring searches by people interested in the business to that blog, and also letting discussion groups know about the blog via those articles. After all, you are writing about the business end of things, and you are also practising it by doing this. If the blogs are also informative, they might also have benefit for some people. But that purpose is still there.

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#2187382 - 11/23/13 02:41 PM Re: Lies Music Teachers Believe [Re: nyke]
Gary D. Online   content
4000 Post Club Member

Registered: 08/30/08
Posts: 4750
Loc: South Florida
Originally Posted By: nyke
Originally Posted By: Gary D.
Originally Posted By: malkin
Originally Posted By: nyke
An advertisement of what? It's just an article, I enjoy writing articles on my blog to reach out to music teachers and share my experience as well as other teacher's experience in the music lesson business.


Exactly that. It is an advertisement for your blog, your twitter feed and your facebook.

It certainly seems that way to me...


Ok if you also don't find the articles beneficial no one is making you read them.
However it must've moved you in order for you to leave a comment.

No. It annoyed me. You copied everything from your blog, so I wasted my time going there just to find out the same text is there.

If you want to suggest that I read your articles, I can decide to do so. I come here to talk to other teachers, to share ideas, so when you copy your ideas from your site I figure you are talking down to us.
_________________________
Piano Teacher

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#2187403 - 11/23/13 03:17 PM Re: Lies Music Teachers Believe [Re: nyke]
Peter K. Mose Offline
1000 Post Club Member

Registered: 01/06/12
Posts: 1316
Loc: Toronto, Ontario
Maybe next time Nyke could just choose one idea and explore it, instead of lecturing fellow piano teachers on everything we are doing wrong in business.

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#2187412 - 11/23/13 03:37 PM Re: Lies Music Teachers Believe [Re: Peter K. Mose]
nyke Offline
Full Member

Registered: 08/17/13
Posts: 49
@peter k mose, I will continue to write in topics that interest me as well as other music teachers. For as long as it continues to benefit them and empower them to build their businesses. The was a time when I didn't know these things and wondered why my studio wasn't growing, now with two studio locations I want to help teachers who want to build their private studios or build large music schools.
_________________________
Nyshia Cook
Blog Writer at http://musicacademyadvantage.com/
-A Business Resource for music teachers!
http://facebook.com/MusicAcademyAdvantage
Twitter Follow: @MusicAcademyAdv

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#2187431 - 11/23/13 04:34 PM Re: Lies Music Teachers Believe [Re: nyke]
ShiroKuro Offline
3000 Post Club Member

Registered: 12/26/04
Posts: 3415
Loc: not in Japan anymore
With all due respect Nyke, it seems to me that you may have a basic misunderstanding about PW and the Piano Teachers Forum, and how people interact here. And given that you are not really listening to any of the complaints or disagreements people are expressing, it seems unlikely that this misunderstanding will be cleared up anytime soon.

PW is a discussion forum, where people exchange ideas, not a place to deposit articles (blog posts) that engage in a unidirectional information flow. People post about all kinds of topics, including some of the topics introduced in your first post in this thread. But posting generally takes the form of something more like "here's something I've been thinking about, how do other people handle this? what do you think of my suggestions?" whereas your post comes off very much like a lecture (as others have noted) and does not seem to suggest any interest on your part in learning something from the other posters here. Keystring even tried to bring this thread into a more PW-esque mode of discussion where opinions from other PW members are sought, and you basically disregarded it completely, suggesting that you're not interested in what the other teachers on this site might have to share.
I'm referring to this comment:
Quote:
if it benefits someone then great if not so what


Given that, it would seem like your only goal in posting here was to increase traffic to your own web site, which, if that is the case, is a questionable activity given this board's policies about advertising etc. If, as you protested, that was not your intention, you would probably find more posters interested in participating (rather than critiquing/criticizing) if you gave the impression not of talking down to everyone here but of being interested in hearing about other people's experiences.
_________________________
Started piano June 1999. My recordings at Box.Net:
https://app.box.com/s/j4rgyhn72uvluemg1m6u




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#2187438 - 11/23/13 05:11 PM Re: Lies Music Teachers Believe [Re: nyke]
BB Player Offline


Registered: 11/17/06
Posts: 2556
Loc: Not in Texas
Originally Posted By: nyke
@peter k mose, I will continue to write in topics that interest me as well as other music teachers. For as long as it continues to benefit them and empower them to build their businesses. The was a time when I didn't know these things and wondered why my studio wasn't growing, now with two studio locations I want to help teachers who want to build their private studios or build large music schools.


You might want to help but reposting content from PW is in violation of the copyright notice clear printed at the bottom of each page and besides doing so without peoples permission is simply rude.
_________________________
Greg

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#2187439 - 11/23/13 05:12 PM Re: Lies Music Teachers Believe [Re: nyke]
Ken Knapp Offline



Registered: 04/18/06
Posts: 2207
Loc: Pennsylvania
nyke,

You are walking a thin line here. Self promotion is against the rules and you are USING Piano World for your own gain. You are promoting your website. You are also POACHING from posts here. The people participating in this topic are probably not aware that you are copying their posts and adding them to the comments on your blog.

Notice this little blurb at the bottom of the page....

Quote:
copyright 1997 - 2013 Piano World ® all rights reserved
No part of this site may be reproduced without prior written permission


So let me ask you, have you asked permission from Frank Baxter, owner of Piano World to take content from here for your own website?


Edited by Ken Knapp (11/23/13 05:18 PM)
_________________________
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#2187573 - 11/24/13 12:09 AM Re: Lies Music Teachers Believe [Re: nyke]
stalefleas Offline
Full Member

Registered: 08/16/13
Posts: 249
Oh my.

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#2187593 - 11/24/13 03:10 AM Re: Lies Music Teachers Believe [Re: nyke]
Gary D. Online   content
4000 Post Club Member

Registered: 08/30/08
Posts: 4750
Loc: South Florida
Originally Posted By: nyke

I just found this on your website:
Quote:

GaryD / November 22, 2013 at 4:26 pm / Reply
I think its all about getting the pricing right, no easy matter.

I do NOT like things I wrote here, in context, being put on your blog without my permission.

You have a LOT of nerve.
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Piano Teacher

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#2187620 - 11/24/13 07:21 AM Re: Lies Music Teachers Believe [Re: nyke]
Ken Knapp Offline



Registered: 04/18/06
Posts: 2207
Loc: Pennsylvania
Wonder how she will take to a little turnabout...

Quote:
Ken Knapp / November 24, 2013 at 12:20 pm / Reply
Anyone reading this blog should be made aware that many of the above comments were taken without permission from the Piano World website.


Fair is Fair...
_________________________
Ken

Piano Organ Depot
http://www.pianoorgandepot.com
Hammond Organ Technician
http://www.tonewheeltech.com
Vice President - MITA, International
http://www.mitatechs.org

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#2187660 - 11/24/13 09:22 AM Re: Lies Music Teachers Believe [Re: ShiroKuro]
Peter K. Mose Offline
1000 Post Club Member

Registered: 01/06/12
Posts: 1316
Loc: Toronto, Ontario
Originally Posted By: ShiroKuro

PW is a discussion forum, where people exchange ideas, not a place to deposit articles (blog posts) that engage in a unidirectional information flow....Posting generally takes the form of something more like "here's something I've been thinking about, how do other people handle this? what do you think of my suggestions?"


Shirokuro's prior post, from which I have just extracted 2 sentences, is superb in its entirety. I couldn't have explained PW this well. Bravo and thank you!

If Nyke wants to converse about piano teaching instead of sermonize, I'm sure she is still welcome.

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#2188004 - 11/25/13 10:50 AM Re: Lies Music Teachers Believe [Re: nyke]
laguna_greg Offline
1000 Post Club Member

Registered: 04/02/13
Posts: 1188
Loc: guess where in CA and WA
Originally Posted By: nyke
An advertisement of what? It's just an article, I enjoy writing articles on my blog to reach out to music teachers and share my experience as well as other teacher's experience in the music lesson business.


What everybody else said so far!
Don't poach stuff from here!
Don't promote yourself so shamelessly!
Offer some useful advice, or don't say anything!

Some of my own writings here come from things that are under copyright, and have been published elsewhere. If you poach my stuff, you'll have trouble from more people than Frank.

And if you think that's what it takes to make a successful studio, or have good career as a teacher, you don't know 1- much about this business, or 2- anything about teaching.


Edited by laguna_greg (11/25/13 11:01 AM)
Edit Reason: oops!
_________________________
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1919 Mason & Hamlin AA
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Happy Birthday Cinnamonbear!
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Finger "Tapes": Purpose?
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Accessories needed for grand pianos.
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Will starting on unweighted keys cause problems later on?
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