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#648233 - 01/23/09 11:53 AM e-list referrals
Dave Stahl Offline
1000 Post Club Member

Registered: 05/06/07
Posts: 1645
This is one of many nails in the coffin of the yellow pages.

I don't know about the rest of the country, but in this high-tech area known as Silicon Valley, e-lists are how people find all kinds of things. I'm constantly amazed by the number of school, community, and professional lists one's name can end up on. I probably got 50 jobs from referrals on these lists in 2008.

The best one had to be tuning for a couple of people who work at Google. They liked my work, and passed my name along to their co-workers when asked for a tuner recommendation. Now when someone Googles "piano tuner" in my area, my name usually comes up near the top of the list.

All this, and I didn't spend a dime on advertising (though you can buy your way up the ladder on Google, and that isn't a bad thing!).

It's the wave of the future, friends. It is indeed a brave new world!
_________________________
Promote Harmony in the Universe...Tune your piano!

Dave Stahl, RPT
Piano Technician's Guild
San Jose, CA
http://www.youtube.com/watch?v=JAniw3m7L2I
http://dstahlpiano.net

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#648234 - 01/23/09 12:31 PM Re: e-list referrals
Silverwood Pianos Offline
4000 Post Club Member

Registered: 03/10/08
Posts: 4263
Loc: Vancouver B. C. Canada
“All this and I didn't spend a dime on advertising (though you can buy your way up the ladder on Google, and that isn't a bad thing!).”

Good story Dave, there are ways to become more prominent in your web site listings. For example, provide good service to a company like Google, and the story you have described.

Another way is to work on what is called “inbound contextual links”, linking with relevant music directories or other sites similar to your own in the piano business. This will be recognized by the search engines, and robots that prowl web sites looking for page ranking information (page ranking was developed by former Google inventor Larry Paige).

Also the many phone directories, forum sites, music schools,newspapers,….. try writing an article for music-enzine, or other generic links, such as the Yahoo directory or DMOZ( expect to wait a year or two) Try submitting a short article on a piano related topic to Digg.com

The more piano related sites you can link up to the more prominent in the piano business you become and the search engines see this as a measure of importance.

Just one word of caution. Make sure you research the sites you are linking to. If you happen to link up with a “link farm” the search engines penalize these sites.

It is a nail in the Yellow Pages coffin (in print form) somewhat, I would agree with that, but most of the phone directories I know of are now on-line also….it is the way of the future right at the moment….(and getting into the on-line directories is another link to your site…)

Spend a dime on advertising?? Well you are by having a web site…..yes I know what you meant ;\)

….I have watched the magic of my own site become prominent in this area..It seems all by itself……

www.silverwoodpianos.com
_________________________
Dan Silverwood
www.silverwoodpianos.com
http://silverwoodpianos.blogspot.com/
http://www.facebook.com/SilverwoodPianosDotCom
"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur."

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