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Topic Options
#97426 - 10/22/08 08:57 PM Dealer seeking advice _ Yellow Pages
MAKitt Offline
Full Member

Registered: 06/05/06
Posts: 159
Loc: Albuquerque/Rio Rancho NM
Point of discussion: Do we buyers use the big Yellow Pages Book for major purchases anymore? I buy a lot of things, yet I can't remember the last time I "followed my fingers" (old advertising slogan). I need to make a decision to continue an expensive Yellow budget or rely on google/yahoo search engines. If any piano customers were to respond I would truly appreciate it!
Regards
Mike
_________________________
Owner,Kitt Fine Pianos
Albuquerque, NM
Gebr. Perzina, the new Ritmuller, Hallet Davis & Co., old M&H's of course

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#97427 - 10/22/08 09:46 PM Re: Dealer seeking advice _ Yellow Pages
RickG Offline
500 Post Club Member

Registered: 08/08/02
Posts: 947
Loc: Texas
When I am on a trip and am sitting around the hotel, one of the things I do is go to the yellow pages and look under pianos and organs and see what is available in that city. I know, wierd!! To me, it beats channel surfing!! LOL
_________________________
RickG

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#97428 - 10/22/08 09:52 PM Re: Dealer seeking advice _ Yellow Pages
MarkL Offline
500 Post Club Member

Registered: 05/26/07
Posts: 728
Loc: Chicago Suburban
I don't use the yellow pages for anything. My piano teacher advertised in YP for a few years, didn't get one call. My wife stopped advertising her business in YP because there was no response. I use Angie's list for all construction related things, web for everything else.
_________________________
Yamaha P90

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#97429 - 10/22/08 10:06 PM Re: Dealer seeking advice _ Yellow Pages
MAKitt Offline
Full Member

Registered: 06/05/06
Posts: 159
Loc: Albuquerque/Rio Rancho NM
Good input. I enjoy out of towners. They always give a new perspective because they feel free to give opinions that locals may not. Whether to cater to the out of towners is a dilemna given the world is getting smaller due to to the WWW.
Regards
Mike
_________________________
Owner,Kitt Fine Pianos
Albuquerque, NM
Gebr. Perzina, the new Ritmuller, Hallet Davis & Co., old M&H's of course

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#97430 - 10/22/08 11:09 PM Re: Dealer seeking advice _ Yellow Pages
turandot Offline
7000 Post Club Member

Registered: 01/27/07
Posts: 7436
Loc: torrance, CA
Let your fingers do the walkin' through the yellow pages...
It's the easy way to shop today!

NO
_________________________
Will Johnny Come Marching Home?
The fate of the modern wartime soldier

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#97431 - 10/22/08 11:22 PM Re: Dealer seeking advice _ Yellow Pages
Jerry Groot RPT Offline
6000 Post Club Member

Registered: 11/07/07
Posts: 6828
Loc: Grand Rapids Michigan
I don't use the yellow pages either. I have a business phone therefore, the ad the yellow pages gives me is very small but, it is also very free. So, I utilize that for only that reason.

When my ad was larger, I found that it mostly brought in price shoppers rather than real phone calls for appts. The real phone calls come from recommendations on my end most often but, some do come in from people actually telling me that they found me in the "phone book."

I've found since I went to the smaller ad many, many years ago, that some people tend to look at the smaller ads more than the larger ones. Not quite sure what makes that other than maybe they like the thought of a smaller ad or mom and pop business. Regardless, I get less price shoppers for sure too.
_________________________
Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.

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#97432 - 10/23/08 03:28 AM Re: Dealer seeking advice _ Yellow Pages
AJB Offline
3000 Post Club Member

Registered: 10/01/05
Posts: 3655
Loc: Surrey, England
I throw yellow pages into the recycling bin as soon as they arrive. The web has killed this kind of advertising. Waste of money.
_________________________
S&S Hamburg D, Yamaha CLP 280


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#97433 - 10/23/08 07:54 AM Re: Dealer seeking advice _ Yellow Pages
Furtwangler Offline
1000 Post Club Member

Registered: 02/22/07
Posts: 1597
Loc: Danville, California
Yellow Pages are dead.

Especially with the younger generation. My kids - ages 30,32,34 - hardly know the Yellow Pages exist.

Same with newspapers, unfortunately.

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#97434 - 10/23/08 03:36 PM Re: Dealer seeking advice _ Yellow Pages
kadiddle Offline
Full Member

Registered: 08/21/08
Posts: 38
I use www.dexknows.com for just about anything I want to buy from a local retailer. This is how I found the dealer where I bought my piano recently. There was a link to the dealers website with his ad on dex.
kadiddle
_________________________
August Forster 215

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#97435 - 10/23/08 03:47 PM Re: Dealer seeking advice _ Yellow Pages
bitWrangler Offline
1000 Post Club Member

Registered: 03/14/07
Posts: 1789
Loc: Central TX
Add me to the list of folks who pretty much toss the yellow pages as soon as it arrives (toss == recycle of course). For a while the only reason I would retain it was to get the Dominoes and Pizza Hut coupons in the back. But now you can get those online as well.

I would think a piano retailer's customer base would generally be more inclined to look online.

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#97436 - 10/23/08 03:47 PM Re: Dealer seeking advice _ Yellow Pages
Monica K. Offline

Platinum Supporter until Dec 31 2012


Registered: 08/10/05
Posts: 17891
Loc: Lexington, Kentucky
 Quote:
Originally posted by Jerry Groot RPT:
I've found since I went to the smaller ad many, many years ago, that some people tend to look at the smaller ads more than the larger ones. Not quite sure what makes that other than maybe they like the thought of a smaller ad or mom and pop business. Regardless, I get less price shoppers for sure too. [/b]
Advertising in the Yellow Pages is expensive (especially these days, when cities will have MULTIPLE yellow page directories and you have to buy ads in each of them), so when I see a business with a full-page ad, I immediately think to myself "they're going to have to charge me more just to pay their overhead," and then I make my first call to the place with the smaller ad. ;\)
_________________________
Mason & Hamlin A -- 91997
My YouTube channel: http://www.youtube.com/pianomonica

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#97437 - 10/23/08 07:07 PM Re: Dealer seeking advice _ Yellow Pages
FormerlyFlute Offline
Full Member

Registered: 05/21/06
Posts: 235
Loc: Maryland
Though I mostly use the web, I do check the yellow pages once in awhile. When I see the huge ads, I think the advertiser must be desperate for business. I'm one of the those that gravitates towards the small ads. My thinking is that they are a local company. Usually I use word of mouth for shopping and services.
_________________________
Piano: Brodmann PE 187 Strauss
Flute: Sankyo CF-201 with RT2 headjoint

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#97438 - 10/23/08 11:15 PM Re: Dealer seeking advice _ Yellow Pages
MAKitt Offline
Full Member

Registered: 06/05/06
Posts: 159
Loc: Albuquerque/Rio Rancho NM
Thanks all. This confirmed the decision I was leaning toward. If you want to see sales pressure, get across the desk from a Dex sales pro who handles the bigger accounts. He pitied me for my business' funeral, which was inevitably going to occur due to this one fatal decision.
Regards
Mike
_________________________
Owner,Kitt Fine Pianos
Albuquerque, NM
Gebr. Perzina, the new Ritmuller, Hallet Davis & Co., old M&H's of course

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#97439 - 10/23/08 11:27 PM Re: Dealer seeking advice _ Yellow Pages
Piano World Offline



Registered: 05/24/01
Posts: 5789
Loc: Parsonsfield, ME (orig. Nahant...
Most of the professionals who have opted to advertise with us have told me it's the best money they've spent in years.

I don't mean just with Piano World (I'm obviously a bit biased), but with the Internet in general. (of course, if you'd like to consider advertising on the Internet's most popular web site www.PianoWorld.com/advertising

That said, you can throw away a ton of money without solid measurable results if you don't know what you are doing.

Google/Yahoo/MSN will be happy to take your money.

In addition to being the founder/host of Piano World, I've been an Internet Marketing/SEO/SEM consultant for about 10 years now.

I once consulted for a company that was spending nearly $50,000 a month on PPC, and didn't have a way to measure the results.

That's just throwing good money away.

If you are going to concentrate on Internet advertising, hire someone who knows what they are doing.
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www.PianoSupplies.com
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-------------------------
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#97440 - 10/24/08 01:15 AM Re: Dealer seeking advice _ Yellow Pages
Aley Offline
Full Member

Registered: 06/17/08
Posts: 82
Loc: Albuquerque, NM, USA
I still use the yellow pages on a daily basis - but once I get an artist's bench that'll adjust to my son's height, they'll probably never be used again. \:\)

That said, you're asking a self-selected group of Internet people, and the answers you get on PW may not match what you'd get from the general public.

Still, I suspect that what others have said is correct, that the yellow pages are dead.

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#97441 - 10/24/08 07:48 AM Re: Dealer seeking advice _ Yellow Pages
guest1013 Offline
1000 Post Club Member

Registered: 10/13/07
Posts: 1239
I think the small local phone book, that is subdivided into communities in about a 15 mile radius, is still useful. What is the amount of home internet usage in your selling area?

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#97442 - 10/24/08 09:18 AM Re: Dealer seeking advice _ Yellow Pages
JWP Offline
Full Member

Registered: 01/31/07
Posts: 128
Loc: Delaware
MAKitt,

For what it's worth (my two cents) I found the piano dealer that I eventually purchased my piano from on the internet. However, when I'm travelling on business I will use the yellow pages in the hotel to find local piano stores to visit.

John
_________________________
Bohemia Concerto 132

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#97443 - 10/24/08 01:11 PM Re: Dealer seeking advice _ Yellow Pages
BDB Online   content
Yikes! 10000 Post Club Member

Registered: 06/07/03
Posts: 22697
Loc: Oakland
The yellow pages have killed themselves by letting the advertising overwhelm the information.
_________________________
Semipro Tech

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#97444 - 10/24/08 01:37 PM Re: Dealer seeking advice _ Yellow Pages
Rod Verhnjak Offline
3000 Post Club Member

Registered: 04/09/06
Posts: 3662
Loc: Vancouver B.C. Canada
 Quote:
Originally posted by Aley:
I still use the yellow pages on a daily basis - but once I get an artist's bench that'll adjust to my son's height, they'll probably never be used again. \:\) [/b]
Thanks for the chuckle

I still have Yellow Page ads. Very small compared to 10 years ago. I surly don't count on it, but I have it in case someone is trying to find us and can't remember our name. Believe it or not "Verhnjak" is a hard one to remember \:\)

All my advertising is focused on getting out my web site.
_________________________
Verhnjak Pianos
Specializing in the Restoration, Refinishing & Maintenance
of Fine Heirloom Pianos

www.pianoman.ca
Verhnjak Pianos Facebook


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#97445 - 10/24/08 05:31 PM Re: Dealer seeking advice _ Yellow Pages
Glenn Treibitz Offline
500 Post Club Member

Registered: 01/10/05
Posts: 643
Loc: Los Angeles/Burbank
Years ago almost every other person came in from the YP. Today I feel it is throwing money out to have anything more than a listing.
_________________________
Glenn Treibitz

Hollywood Piano Co. - Est.1928
http://www.hollywoodpiano.com
http://www.facebook.com/HollywoodPiano

1800 MY-PIANO

Grotrian, Mason&Hamlin, Estonia,Schulze Pollmann,Albert Weber,Baldwin,Brodmann,
Ritmuller,Weber,Hardman,Roland,Kurzweil, Used Steinway,Yamaha,Kawai

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