Hi Rich,
I too found it a bit surprising about Steinway taking third place throughout the earlier part of the last century, and this is why I found the article quite an interesting read. (And yes, I was involved in being interviewed for this piece, yet believe me when I say that I share the view of Rickster - and definitely didn't offer that angle to the writer).
But, I think you are reading more into the article then what is there.....:
"Steinway, which had been third in popularity behind Bechstein and Bluethner before the war, suddenly leapt to the forefront in North America..."
In fact, Bechstein and Bluethner, which built great pianos, had little interest in any kind of major distribution in the United States or Canada. They did not make enough pianos for that and they were kept busy by European demand.
... I think the writer considered that before the 40's, looking at the global piano manufacturing scene as a whole, Bechstein and Bluethner stood ahead of Steinway and at that time, North America did not have a particular brand considered to be utterly ahead of another. In the early decades of the 1900's America had many formidable piano makers like Chickering and Baldwin, etc. that Americans should also not forget and be very proud of!
I think what he is describing is that only after the 40's did Steinway truly emerge as 'the' American piano manufacturing leader. Prior to this, there wasn't one North American piano that really held a huge market share on its own.
John,
In fact, Bechstein and Bluethner, which built great pianos, had little interest in any kind of major distribution in the United States or Canada. They did not make enough pianos for that and they were kept busy by European demand.
If we look at the most popular time for all three manufacturers, the late 1920's, Steinway's production was more than double the total of both of these manufacturers (pretty much the reason why).
Well if we follow this logic that the largest production volume must be the most popular, then oh dear, everyone nowadays must have their heart set on a Pearl River.
One of the interesting aspects of this article deals with things that have taken place over 60 years ago, (so no need for any Americans to get overly sensitive and defensive) and I found this information offered by the writer very interesting.
To state the the information is completely false, I wouldn't arrive at that conclusion so quickly for the simple fact that there were many very well made American pianos in the first part of the 1900's, who produced a good number of pianos and were quite popular in their day.